AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
1 Sweet Dreams Retail Job
Performance Marketing Manager
Sweet Dreams Retail
posted 11d ago
Job Description
- Performance Marketing Strategy :
-
- Develop and implement data-driven digital marketing strategies focused on driving online sales and maximizing return on ad spend (ROAS).
- Manage and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, Pinterest, and other relevant channels.
- Analyze customer data and market trends to inform campaign strategies and identify new growth opportunities.
- Create and execute a strong performance marketing strategy and plan to report to others within the team
- Develop and manage digital prospects and marketing campaigns in line with the brand.
- Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC
- Identify and test new channels that can be used to meet metrics.
- Campaign Management and Optimization :
-
- Oversee end-to-end management of performance marketing campaigns, including planning, execution, and reporting.
- Continuously optimize ad creatives, audience targeting, bidding strategies, and budgets to achieve desired KPIs.
- Test new ad formats, strategies, and techniques to improve campaign performance.
- Work with management to share improvement ideas, plans, feedback, and results. Achievement of sales targets, involved in local marketing activities
- New product launchings, signage, sales promotion and merchandising.
Successful implementation of planning and promotion schemes, to ensure proper display and positioning of the products in the stores, showrooms/dealers.
- SEO & SEM :
-
- Collaborate with the SEO team to improve organic search visibility and drive traffic.
- Monitor and optimize search engine marketing (SEM) campaigns to increase paid search traffic and revenue.
4. Analytics & Reporting :
-
- Use data analytics tools like Google Analytics, Facebook Insights, and other performance tracking software to monitor, analyze, and report on the effectiveness of campaigns.
- Provide actionable insights to the leadership team to refine future marketing strategies.
- Track and measure customer behavior and conversion funnels to enhance user experience and increase conversion rates.
5. Budget Management :
-
- Allocate and manage the marketing budget effectively, ensuring the highest possible ROI.
- Monitor and adjust spending in real-time to optimize results and meet business objectives.
6 . Collaboration :
-
- Work closely with the creative, content, and merchandising teams to ensure consistent messaging and brand alignment in all campaigns.
- Partner with influencers and affiliate marketing programs to expand brand reach and awareness.
- Coordinate with the product and e-commerce teams to promote seasonal collections, offers, and launches.
Employment Type: Full Time, Permanent
Read full job description What people at Sweet Dreams Retail are saying
What Sweet Dreams Retail employees are saying about work life
based on 3 employees
Within city
Sweet Dreams Retail Benefits
View more benefits
Compare Sweet Dreams Retail with
Reliance Retail
Compare
DMart
Compare
Future Group
Compare
Reliance Digital
Compare
Vishal Mega Mart
Compare
Titan Company
Compare
Shoppers Stop
Compare
Croma
Compare
Walmart
Compare
Landmark Group
Compare
V-Mart
Compare
Lifestyle
Compare
Reliance Trends
Compare
Future Retail
Compare
Metro Cash & Carry
Compare
Trent
Compare
Big Bazaar
Compare
Max Fashion
Compare
Tesco
Compare
JioMart
Compare
Share an Interview