Senior Marketing Operations Analyst - CPAAS Platform (3-6 yrs)

Responsibilities

- Own our end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up.

- Make sure our systems work in concert to provide reliable data on campaign tracking and lead flow.

- Implement best-in-class analytics that provide insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics.

- Create and evolve the documentation of our Sales and Marketing processes to ensure that there is one "source of truth" about how leads flow through our system.

- Identify areas of inefficiency for process and technology optimisation and propose solutions that will scale as Plivo grows.

- Work with leaders in Sales, Marketing, Finance, and Business Analysis to ensure we have an accurate view of marketing performance and business contribution.

- Analyze campaign results and suggest ways to optimize engagement, lead quality, conversion rates, and the effectiveness of marketing spend.

- Drive cross-functional collaboration with Marketing and Sales leaders to define process opportunities to improve funnel performance.

- Build complex nurture programs within Hubspot.

- Work closely with our content and product teams to assist in executing our email marketing efforts.

- Develop lead and account scoring algorithms to ensure that our highest quality leads are being identified for our sales team.

- Grow and improve the quality of Plivo's database of marketing contacts and accounts.

- Handle data management , that includes data segmentation, data hygiene and merge/delete duplicates records.

Skills Required :

- 3-5 years of experience B2B marketing ops (ideally in a SaaS and/or enterprise software business environment), with fluency in best practices for B2B marketing technology and processes

- Strong understanding of demand generation, analytics, and marketing attribution

- Strong analytical skills and experience with reporting and data analysis. You lovespreadsheets.

- Proven deep understanding of sales and marketing solutions - Salesforce, Hubspot/Pardot/Marketo/Eloqua, ABM, email tools, Zapier, Clearbit, etc.

- Strong understanding of GDPR, CASL, CAN-SPAM and other data privacy laws.

- Experience in lead management including working with sales team to ensure quality leads are being delivered

- HTML coding experience required

- Strong understanding of data enrichment and scoring

- Ability to work autonomously, but also able to collaborate and lead cross-functionally