Account Director

Position Overview

The incumbent will lead brand campaigns and partnerships across various formats, from branded content to original IPs like festivals and events. They will work closely with the CEO/Co-founder and CMO/Co-founder of a dynamic youth culture startup.

Essential Qualities
- Spearhead strategy and development for multi-platform creative, digital, social, and experiential projects
- Build and maintain strong client partnerships
- Significant experience in client relationship management, strategy, team building, operational management, budgeting, contract negotiation, production, and media analytics
- Deep understanding of contemporary youth culture and trends in the creative industries
- Ability to drive culture marketing and partnerships with purpose, community focus, storytelling, design, and a digital-first approach

Key Responsibilities
- New Business Development: Identify new business opportunities, maximize revenue streams, and manage P&L across all projects
- Pitching: Collaborate with the CMO on new business pitches, showcasing impactful presentation skills
- Cross-Functional Collaboration: Drive teams to deliver creative, high-impact ideas for youth culture marketing
- Scope and Budget Management: Define project scope, allocate resources, and negotiate budgets and contracts
- Team Leadership: Guide junior marketing and brand solutions team members on all managed projects
- Operations Oversight: Oversee workflow across campaigns/projects and manage cross-functional teams in marketing, design, video, and editorial
- Multi-Format Campaign Production: Produce multi-platform digital campaigns, including photo/video shoots, influencer marketing, digital/experiential festivals, and client IPs
- Client Management: Serve as the primary client contact, ensuring timelines and deliverables are met, mobilizing teams for effective campaign execution
- Creative Ideation: Lead brainstorming sessions and develop innovative campaign ideas at the intersection of Indian youth culture and identity
- Youth Culture Insights: Maintain a strong understanding of emerging trends, creative communities, and the needs of youth culture, aligning them with brand objectives
- Thought Leadership: Provide expertise in youth culture, branded content, and digital media
- Strategic Planning: Partner with senior leadership to set annual projections
- Financial Management: Oversee client budgets, including forecasting, billing, and reconciliation

Essential Requirements

To want to push boundaries of creativity, marketing and to not accept status quo
Multi-format and platform branded execution experience is required: digital, video, social, influencer, experiential and more
To have significant knowledge and experience in marketing and advertising, with a focus on content, digital strategy and storytelling, technology, and emerging trends
To have a good understanding and interest in producing, project management and delivery across multiple formats including digital, social, film, photography, editorial, and experiential
A strong ability to negotiate and find new business opportunities strong ability to negotiate and find new business opportunities