Marketing Manager

Role & responsibilities

• The Retail Marketing Manager will play a key role in managing marketing activities with our retail stores pan India.
• As the Retail Marketing Manager will partner closely with the wholesale account executive and DTC retail team to develop and execute compelling seasonal marketing campaigns with the goal of driving traffic and sales.
• He will be responsible for ensuring seamless delivery of all marketing assets and initiatives across wholesale accounts, managing timelines, and ensuring brand alignment.
• Collaborate with account executives and retail marketing teams to craft dynamic, data-driven seasonal marketing campaigns that align with business objectives
• Oversee campaign logistics, including the coordination of photography, key looks, samples, and budget management to ensure timely and successful execution
• Develop and submit creative briefs for wholesale-specific needs such as seasonal product knowledge guides, digital look books, and training materials
• Provide strategic support for wholesale events, including Personal Appearances and trunk shows, by managing event materials such as guidelines, invitations, signage, and more
• Coordinate in-store installations, managing seasonal visual displays, new product/category launches, and shop-in-shop experiences to enhance brand visibility.
• Maintain and manage the wholesale marketing calendar, acting as the primary liaison between wholesale teams and internal departments including eCommerce, PR, and marketing
• Ensure consistent brand messaging across all wholesale touch points

Preferred candidate profile

• 4 years of relevant experience in retail or wholesale marketing, preferably within the fashion or retail industry
• Strong interpersonal skills with the ability to effectively communicate with both internal teams and external partners on various levels
• Proven experience managing multiple projects simultaneously, with a strong ability to prioritize tasks, meet deadlines, and work within budget constraints
• Excellent written and verbal communication skills with a keen attention to detail
• Familiarity with industry tools and platforms such as Launch metrics/Fashion GPS, Nu Order, and other digital asset management systems
• Baseline knowledge of retail analytics and sales related KPIs.
• Ability to travel for store site visits on an as need basis
• Ability to work in a fast-paced environment and adapt to changing priorities
• Experience in event coordination, visual merchandising, or brand marketing

Skills

Perks and benefits

• Bachelor's Degree: A degree in Marketing, Business Administration, Fashion Merchandising, Communications, Advertising, or a related field is typically required.
• Experience in marketing or similar roles.
• Strong leadership and communication skills.
• Ability to multitask in a fast-paced environment.
• Flexible with extensive travel
• Good knowledge of data analysis and KPIs
• Effective mentoring, counselling and motivating skills
• Good learning & adaptability skills
• Data-driven decision making
• High proficiency in written & spoken communication skills