Product Lead - Credit Card - Affluent/Premium Segment - Bank (8-18 yrs)

Role/Job Title: Product Lead - Credit Card (Affluent)

Function/Department: Credit Cards

Job Purpose:

The role entails for Implementation of launching, owning, and maintaining Credit card products and propositions for the Affluent/Premium Segment, taking launches to closure with effective project management, evaluation of solutions and drive towards implementation. Support stakeholders, internal & external, own profitability for respective products as well as customer communication. The role will closely collaborate with the Business, Technology, Operations, and critical Risk Management functions.

Roles & Responsibilities :

- Lead Implementation of New Card solutions, propositions and profitability measures.

- Identify the segment needs, develop & manage product offerings for Millennial Segment thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability.

- Designing go-to market strategies, enabling the appropriate communication.

- Management of Credit Policy & Underwriting Processes for right customer selection, optimizing the existing bank clients for pre-approved / pre-qualified eligible base.

- Facilitate seamless client onboarding with minimal friction.

- Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap.

- Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc. for customized and differentiated acquisition messaging for optimal conversion.

- Own all aspects of base management, recon across product features, reward redemption, statements, stationary.

- Own all aspects related to add on, replacement & upgrade processes for the segment.

- Own P&L for all products for Affluent/Premium Segments.

- Lead, guide and mentor product managers for respective products.