Social Media Manager (Healthcare Marketing & Online Course Promotion)

Roles and Responsibilities

• Develop and execute social media strategies to promote online healthcare education programs.
  
• Create engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  
• Manage social media campaigns from concept to execution, ensuring timely delivery of high-quality results.
  
• Monitor and analyze performance metrics to optimize social media efforts and improve ROI.
  
• Collaborate with cross-functional teams to integrate social media into overall marketing initiatives.
  

Desired Candidate Profile

• 1-2 years of experience in social media marketing or a related field.
  
• Strong understanding of social media optimization techniques for healthcare industry.
  
• Proven track record of developing successful social media campaigns that drive engagement and conversions.
  
• Excellent communication skills with ability to work effectively with diverse stakeholders.
• Develop and execute social media strategies to promote online healthcare education programs, certification courses, and hospital services across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Create and schedule engaging content (posts, videos, stories, ads) to raise awareness and drive course registrations and patient interest.
• Engage with followers, answering inquiries, fostering relationships, and building an online healthcare community.
• Monitor and analyze social media performance, adjusting campaigns to optimize engagement and conversion rates.
• Ensure compliance with healthcare regulations in all social media communications (e.g., HIPAA).