Social Media Assistant Manager

Profile Summary

We are seeking for dynamic Social Media Manager, who will be responsible for developing, implementing, and managing our organization's social media strategy to enhance brand awareness, drive engagement, and increase followership across various social media platforms. You will be an integral part of our marketing team, collaborating closely with content creators, designers, and marketing managers to ensure cohesive brand messaging and

impactful campaigns.

Key Accountabilities and Responsibilities

Develop and Implement Social Media Strategies

Create and execute comprehensive social media strategies aligned with the company's

goals and objectives.

• Identify target audiences and tailor content to effectively reach and engage with

them.

• Research industry trends and competitor strategies to stay ahead of the curve.

Content Creation and Curation

Generate high-quality and engaging content for all social media platforms, including

text posts, images, videos, and infographics.

• Curate user-generated content and leverage it to enhance brand credibility and

community engagement.

• Collaborate with internal teams, including marketing, design, and content, to develop

cohesive and compelling content.

Community

Management

• Monitor social media channels for comments, messages, and mentions, and respond

promptly and professionally.

Foster positive interactions with followers and address any inquiries, complaints, or

concerns in a timely manner.

Cultivate and nurture online communities by fostering meaningful conversations and

building relationships with followers.

Analytics and Performance Tracking

Utilize social media analytics tools to track and analyze key metrics, such as

engagement, reach, and conversion rates.

Generate regular reports to assess the performance of social media efforts and

identify areas for improvement.

Use insights to optimize content strategy, posting schedules, and ad targeting for

maximum impact and ROI.

Brand Representation and Voice Management

Understand the founder's personal brand and voice, and effectively represent them

on social media platforms.

Maintain consistency in messaging and tone across all social media channels to

reinforce brand identity and values.

Collaborate with the founder to develop content that resonates with their target

audience and aligns with their personal brand.

Social Media Advertising and Campaign Management

• Plan, execute, and optimize social media advertising campaigns to drive brand

awareness, engagement, and conversions.

• Monitor campaign performance and adjust targeting, messaging, and budgets as

needed to achieve campaign objectives.

• Stay updated on emerging advertising trends and best practices to ensure campaigns

are innovative and effective.

Stay Up-to-Date with social media Trends and Best Practices

Stay informed about the latest social media trends, algorithm changes, and platform

updates.

Research and test new features and functionalities on social media platforms to

identify opportunities for innovation and growth.

Share insights and recommendations with internal teams to inform overall marketing

and business strategies.

• Collaborate with cross-functional teams, including marketing, sales, product, and

customer support, to align social media efforts with broader business

objectives.

Provide social media support for integrated marketing campaigns and initiatives,

ensuring consistency and synergy across channels.

• Monitor social media channels for any potential crises or reputational risks, and

escalate issues to appropriate stakeholders as needed.

• Develop and implement crisis communication plans to effectively address and mitigate

negative feedback or incidents on social media.

• Ensure all social media activities comply with relevant laws, regulations, and

industry guidelines, including data privacy and advertising standards.

• Stay updated on changes in social media policies and regulations, and

implement necessary adjustments to maintain compliance.

Knowledge Skills

Education: Bachelor's degree in Marketing,

Communications, or related field.

• Experience: Preferred 2 year of experience in social media management.
• Knowledge of tourism industry.
• In-depth knowledge of social media platforms, algorithms, and best practices.

Proficiency in social media management tools, analytics platforms, and advertising

tools.

Strong editing skills, with the ability to create compelling

and engaging content.

About Company

Space Technology and Education Pvt. Ltd., also recognized as SPACE India, is a pioneer organization with a legacy of 24 years in developing and popularizing Astronomy, Space Science, and STEM education and experiences at Grassroots level (K-12) and beyond. As a registered Space Tutor of the Indian Space Research Organization (ISRO), SPACE India has been instrumental in creating an impact through science, and aligns with the United Nations Sustainable Development Goals.

Location-Plot No.3, Institutional Area (Ramleela Ground), Sector 11, Dwarka, New Delhi, 110075, India

Interested candidates can reach out to us:

Mobile ( 9212669908)

G-mail(recruitments.sg@space-india.com)