Sonet Microsystems - Senior Marketing Manager (5-7 yrs)

About Sonet Microsystems Pvt Ltd:

- Sonet Microsystems Pvt Ltd is a leading provider of cutting-edge technology solutions specializing in IT infrastructure, cloud services, cybersecurity, and networking solutions.

- We cater to businesses across diverse sectors, helping them enhance operational efficiency and drive growth through innovative tech-enabled solutions.

- As part of our expansion, we are looking for a dynamic and strategic Senior Marketing Manager to lead our marketing efforts and play a pivotal role in driving the company's brand awareness, lead generation, and market growth.

Job Summary:

- The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote Sonet Microsystems' products and services, build brand equity, and drive revenue growth.

- This role involves overseeing all aspects of marketing, including digital marketing, content creation, brand management, and strategic partnerships.

- The ideal candidate will have a strong background in B2B marketing, excellent leadership skills, and a deep understanding of the technology sector.

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute a comprehensive marketing strategy to support Sonet Microsystems' business objectives, focusing on lead generation, brand visibility, and customer engagement.

- Identify and capitalize on market trends, competitive positioning, and customer needs to drive marketing initiatives that support the company's sales and growth targets.

- Establish annual marketing plans, budget allocation, and KPIs aligned with company goals.

Brand Management:

- Lead the development, positioning, and execution of Sonet Microsystems' brand strategy to ensure consistency across all marketing channels.

- Ensure brand messaging and visual identity are consistent across all materials, both online and offline.

- Work closely with the leadership team to ensure that the company's vision, values, and mission are reflected in all marketing activities.

Digital Marketing Leadership:

- Oversee and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.

- Drive online presence through social media, paid media, organic traffic, and website optimization.

- Monitor and analyze digital marketing performance metrics, optimizing campaigns to ensure maximum ROI.

- Develop and manage online lead generation strategies and nurture leads through the sales funnel.

Content Creation & Marketing:

- Develop and oversee the creation of compelling content, including blogs, whitepapers, case studies, videos, and webinars, tailored to target audience needs and interests.

- Ensure content aligns with the overall marketing strategy and brand voice, and is optimized for SEO.

- Collaborate with subject matter experts and sales teams to create content that educates prospects and supports the sales process.

Market Research & Competitive Analysis:

- Conduct market research to understand customer needs, industry trends, and competitor offerings.

- Provide actionable insights into market segmentation, competitive advantages, and emerging opportunities.

- Develop and refine customer personas and identify high-value prospects to support sales teams in targeting the right audience.

Campaign Management:

- Lead end-to-end marketing campaigns, from planning to execution, aimed at driving lead generation, increasing product adoption, and enhancing customer loyalty.

- Manage marketing automation tools, CRM systems, and sales enablement platforms to improve campaign effectiveness.

- Evaluate campaign performance and deliver insights and recommendations to optimize marketing efforts.

Sales and Marketing Alignment:

- Work closely with the sales team to align marketing campaigns with sales goals, ensuring that lead generation and marketing-qualified leads (MQLs) are properly handed off to the sales team.

- Collaborate with the sales team on account-based marketing (ABM) initiatives, ensuring messaging and outreach strategies are tailored to the needs of key clients.

- Provide the sales team with sales enablement tools, presentations, and other materials to help convert leads into clients.

Event Planning & Coordination:

- Plan and execute industry events, webinars, conferences, and trade shows to build brand awareness, generate leads, and network with key stakeholders.

- Manage event budgets, vendor relationships, and logistics to ensure successful execution.

- Ensure post-event follow-up and analysis to measure ROI and capture leads.

Team Leadership & Development:

- Lead and mentor the marketing team, fostering a collaborative and results-driven environment.

- Conduct regular performance reviews, set clear goals, and provide ongoing coaching and support to ensure team members' professional growth.

- Manage external agencies, consultants, and vendors, ensuring deliverables are met on time and within budget.

Analytics and Reporting:

- Track, analyze, and report on the performance of all marketing activities, including digital campaigns, content performance, and lead generation.

- Use data and insights to adjust strategies, optimize campaigns, and improve marketing effectiveness.

- Provide regular reports and presentations to senior management on the success of marketing initiatives and return on investment (ROI).

Educational Qualification:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- A Master's degree (MBA) in Marketing is a plus.

Experience:

- 5+ years of experience in marketing, with a focus on B2B marketing, digital marketing, and content creation, ideally in the technology, IT, or SaaS sector.

- Proven experience in managing cross-functional marketing teams, campaigns, and projects.

- Strong background in developing and executing integrated marketing strategies that drive business growth.

- Demonstrated success in lead generation, brand awareness, and customer acquisition campaigns.

Skills:

- Expertise in digital marketing channels such as SEO, SEM, social media, email marketing, and PPC.

- Strong knowledge of marketing automation tools, CRM systems (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush, etc.

- Excellent communication, writing, and presentation skills.

- Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.

- High level of creativity and strategic thinking, with a customer-centric mindset.

Personal Attributes:

- Strong leadership and team management skills.

- Proactive, self-driven, and capable of working independently.

- Ability to adapt to changing market dynamics and emerging marketing trends.

- Results-oriented and focused on driving measurable business outcomes.

- Ability to build and nurture relationships with internal teams, clients, and external partners