Solytics Partners - Manager - Customer Analytics (5-8 yrs)
Solytics Partners
posted 12d ago
Flexible timing
Key skills for the job
Role Overview:
- We are looking for a skilled Statistician or Econometrician at the mid-to-senior level, with strong hands-on expertise in data modeling and customer analytics.
- In this role, you will analyze customer data to generate actionable insights, develop customer marketing models, and identify high-potential leads within our data.
- You will collaborate closely with senior executives to shape data-driven strategies, focusing on lookalike modeling, customer segmentation, and interest profiling-helping us better understand our customers and engage them with the right messaging.
Key Responsibilities:
- Apply statistical and econometric techniques to analyze customer data and derive actionable insights.
- Develop lookalike models to identify potential high-value customers based on behavioral patterns.
- Create and refine customer segmentation models to enable precise targeting and personalized outreach.
- Identify customer interests, engagement patterns, and behavioral trends.
- Design a comprehensive customer marketing model that connects behavior, product usage, and lead generation potential.
- Analyze customer data to uncover, categorize, and prioritize different lead types.
- Partner with leadership to translate data insights into strategic business decisions.
What You Bring?
- 5-8 years of experience in data science, statistics, or econometrics, with a focus on marketing or customer analytics.
- Ability to work independently and extract deep insights from complex datasets.
- Expertise in lookalike modeling, segmentation, and behavioral data analysis.
- Proficiency in Python, R, SQL, and data visualization tools (e.g., Tableau, Power BI).
- Hands-on experience in building predictive models that support marketing and lead generation efforts.
- Strong communication skills-able to translate technical insights into actionable business strategies.
Functional Areas: Other
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