Softweb Solutions - Senior Content Writer (5-8 yrs)

Experience : 5-8 Years

Industry Require : IT Industry

Job Description:

- Generate high-quality content for our corporate website based on IT selling services [IoT, data, AI, machine learning].

- Understand our business strategy and SaaS / product offerings.

- Experience in inbound lead generation through content marketing.

- Ideate and create 360-degree strategies along with subject matter experts.

- Help and guide our overall content strategy.

- Manage a project from start to completion.

- Optimize existing content for inbound marketing activities.

- Work in parallel with the product, engagement, impact and content teams to understand and frame communication requirements.

- Co-ordinate with cross-functional departments to collect requirements and execute tasks to meet the deadline.

- Research industry-related topics (combining online sources, interviews, white papers, webinars, etc.

- Edit content for grammar, accuracy, clarity, readability and consistency.

- Proofread and edit blog posts before they go live.

- Coordinate with the marketing team to define, plan and run demand-generation campaigns.

- Conduct simple keyword research and use SEO guidelines to increase web traffic.

- Identify business needs and recommend new topics based on competitor research

- Maintain a positive, healthy, fun, and motivated work environment.

- Balance speed and quality, with a focus on tangible results.

- Must have written inbound and outbound marketing content landing pages, emailers, infographics, webinars, PPTs, white papers, case studies, use cases, etc

Job Description :

- 5+ years' experience as a content strategist or marketer.

- PG/MBA with content marketing and copywriting experience.

- Deep understanding of technology such as IoT, AI, data science and emerging technologies.

- Must have a proven record of delivering requested content on time without compromising writing quality.

- Organized and should be able to handle a team.

- Outstanding written and verbal communication skills.

- Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO).

- Should be familiar with simple graphic design tools (Canva, etc.)

- Must have proofreading skills for written content.

- Must follow AP style guide and guide team to follow best practices and approach to content marketing.

- Self-motivated and capable of working under pressure.

Perks:

- 5 Days Working Company

- Health Insurance Provided

- Death Insurance Provided

- Maternity / Paternity Leaves

- Paid Leaves

- Flexible Timings

- Diwali Bonus