Social Media Manager

Key Responsibilities

• Strategic Leadership:
  • Develop, implement, and optimize social media strategies to enhance brand presence and engagement across multiple platforms.
  • Analyze industry trends, competitor activities, and emerging social media tools to inform strategy.
• Content Development & Execution:
  • Lead the creation, curation, and distribution of high-quality, on-brand content tailored to target audiences.
  • Collaborate with creative teams to produce visuals and multimedia assets that align with the brand s voice and objectives.
  • Manage the social media content calendar to ensure consistency in posting and alignment with key campaigns.
• Audience Engagement:
  • Foster relationships with followers and brand advocates through timely, relevant, and professional responses to comments and messages.
  • Identify and build partnerships with influencers, key opinion leaders, and industry stakeholders to enhance brand credibility and reach.
• Performance Analysis & Reporting:
  • Track and evaluate key performance indicators (KPIs) including engagement rates, follower growth, and conversion metrics.
  • Generate monthly reports on social media performance, providing actionable insights to refine strategies and improve ROI.
• Campaign Management:
  • Lead the execution of paid social media campaigns, optimizing budget allocation, targeting, and creative for maximum impact.
  • Manage campaign timelines, track results, and adjust strategies as necessary to meet or exceed objectives.
• Brand Consistency & Governance:
  • Ensure all social media content and interactions uphold the company s brand standards, tone of voice, and values.
  • Develop and enforce social media policies to maintain a consistent and professional online presence.

Qualifications

• Bachelor s degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 5 years of experience in social media management, digital marketing, or related fields.
• Proven expertise in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.).
• Strong understanding of social media advertising platforms (e.g., Facebook Ads, LinkedIn Sponsored Content, Instagram Ads).
• Exceptional writing, editing, and communication skills.
• Strong project management skills and ability to handle multiple initiatives simultaneously.
• Ability to think creatively and analytically to solve problems and optimize campaigns.