Social Media Executive - Content Creator

A social media executive is responsible for managing all projects' social media presence.( FB/ IG/ LN/ X / Google etc. This includes creating and curating content, engaging with followers, monitoring social media channels,managing promotional campaigns and analysing performance metrics. They may also work with other departments to ensure that social media strategies align with overall business goals.

Some specific responsibilities of a social media executive include:

• Developing and implementing social media strategies
• Creating and scheduling posts across various platforms, making a overall content calendar for the Brand. 
• Monitoring social media channels for feedback and engagement.
• Responding to comments, messages, and mentions in a timely manner.
• Analysing social media performance using tools like Google Analytics. 
• Collaborating with marketing, sales, and customer service teams. 
• Staying updated on social media trends and best practices. 

Key Skills and Qualifications Required

To be successful in this role, a social media executive needs a mix of technical skills, creativity, and interpersonal abilities. Some of the key skills and qualifications include:

• Strong communication skills: Ability to write clear and engaging content for various platforms.
• Creativity: Developing unique and compelling social media campaigns.
• Technical proficiency: Familiarity with Social Media management Tools, Analytics platforms, Ads Manager / Campaign Tools etc. and content creation software.
• Attention to detail: Ensuring that posts are error-free and align with the brands voice.
• Time management: Ability to handle multiple tasks and deadlines simultaneously.
• Analytical skills: Ability to interpret data and make informed decisions based on insights.
• Interpersonal skills: Working effectively with team members and engaging with the online community.