You are someone who lives and breathes memes, understands irony, and can translate humor into brand-friendly content.
You have an eye for viral moments and can harp on trends
You have an eye for understanding the meme culture across social media platforms like Instagram, Twitter, YouTube.
You can write catchy, witty captions and meme text that instantly click with the audience when required.
You have the ability to monitor the creation and execution of memes in real time as per the brands tonality
You understand regional meme trends and cultural nuances that will work for brands
What You ll Do:
Create/suggest viral-worthy meme content that aligns with brand identity while staying relevant to trends.
Monitor internet trends, pop culture, and social media buzz to create timely, engaging, and relatable memes that resonate with the audience
Drive meme-based campaigns that generate engagement and spark conversations across platforms such as Instagram, X (Twitter), and others.
Craft witty and engaging captions that enhance meme impact and brand messaging.
Actively engage with meme communities and influencers to maximize reach and visibility of the brands and campaigns
Develop a good understanding of how meme pages and communities operate and build strong relationships with meme and seeding pages to maximise brand campaign amplification
Monitor and analyze campaign performance metrics (e.g., reach, shares, engagement rates) and adjust content strategies to optimize results.
Experiment with different meme formats (GIFs, videos, static memes, reels, etc.) to understand what resonates with different audiences.
Work closely with the internal teams to align meme marketing with broader campaign goals.