Digital Marketing Manager

Job Description:
Develop, implement, & maintain PPC accounts to achieve business objectives.
Exposure on handling good budget on Education domain.
In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads,
Instagram Ads, Google Analytics, Attribution platforms etc.
Should be good at creating digital campaigns at social media, ad campaign, banners, CPC based campaign, ad
analytics & monetization specialists
Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data
capture, campaign analysis and deliverability
Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
Passion for digital technologies and utilizing different digital marketing channels
Ensuring revenue scale by deploying new strategies on a regular basis
Prior experience with ecommerce and Travel field will be preferred.
Strategize PPC and paid social media campaigns and align it against the whole digital marketing strategy
Analyze data from various sources (Google Analytics, Facebook analytics, etc) and find insights on how to grow faster
Find new opportunities to grow revenue and sales.
Candidate Profile:
Proven experience as Digital Marketing or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with social media, Google Adwords and email campaigns and SEO/SEM
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
Working Knowledge of SEO (online and offline)