Chief Marketing Officer - Car Accessories/Plastic Parts/Fragrance & Perfume Manufacturing Business (20-30 yrs)

Job Description for Chief Marketing Officer (CMO)

Position Title: Chief Marketing Officer (CMO)

Industry: Manufacturing (Car Accessories, Plastic Parts, FMCG: Fragrance & Perfume)

Experience Required: 20+ Years

Location: Kundli, Sonipat, Haryana

Job Purpose:

- The Chief Marketing Officer (CMO) will be responsible for developing and implementing a comprehensive marketing strategy to drive growth across the organization's diverse product portfolio, which includes car accessories, plastic parts, and FMCG products such as fragrances and perfumes.

- The role encompasses both Original Equipment Manufacturer (OEM) and aftermarket segments, ensuring alignment with business objectives and market demands.

Key Responsibilities:

Strategic Leadership:

- Develop and execute a marketing strategy that caters to both OEM and aftermarket segments, ensuring alignment with the organization's business goals.

- Act as a strategic advisor to the CEO and leadership team, providing insights on market trends, competitive analysis, and customer behavior.

- Drive revenue growth by identifying new opportunities, optimizing product positioning, and enhancing market share.

Brand Management:

- Build and maintain a consistent and strong brand identity across all product categories and markets.

- Lead branding initiatives to position the organization as a trusted partner for OEMs and a preferred choice in the aftermarket.

- Oversee product messaging, positioning, and promotional activities to ensure differentiation and customer loyalty.

Market Segmentation and Product Marketing:

- Develop tailored marketing strategies for OEM and aftermarket customers, addressing their unique needs and expectations.

- Collaborate with R&D and production teams to align product features with customer and market requirements.

- Plan and execute go-to-market strategies for new product launches, ensuring effective penetration in both segments.

Sales Enablement and Channel Management:

- Work closely with the sales team to develop tools, campaigns, and presentations that drive customer acquisition and retention.

- Strengthen relationships with OEM clients, aftermarket distributors, and key stakeholders to expand market reach.

- Optimize pricing strategies to balance competitiveness and profitability across segments.

Digital Marketing and E-Commerce:

- Lead digital marketing efforts, including SEO, SEM, social media, and content marketing, to enhance brand visibility and customer engagement.

- Expand and optimize e-commerce channels for FMCG products, ensuring seamless customer experiences.

- Leverage analytics to measure and improve the performance of digital campaigns.

Market Research and Competitive Analysis:

- Conduct market research to understand customer needs, preferences, and emerging trends in both OEM and aftermarket sectors.

- Monitor competitor activities and adjust strategies to maintain a competitive edge.

- Utilize data analytics to evaluate the effectiveness of marketing campaigns and inform decision-making.

Team Leadership and Development:

- Build and lead a high-performing marketing team with expertise in OEM, aftermarket, and FMCG segments.

- Foster a culture of innovation, collaboration, and accountability within the marketing department.

- Set clear goals, KPIs, and performance metrics for the team to achieve organizational objectives.

Qualifications and Experience:

- Master's degree in Marketing, Business Administration, or a related field.

- 20+ years of marketing leadership experience, preferably in the manufacturing sector with exposure to OEM and aftermarket markets.

- Proven track record of managing diverse product portfolios and driving revenue growth.

- Strong expertise in brand management, digital marketing, and customer engagement strategies.

- Experience in launching and scaling FMCG products, particularly fragrances and perfumes, is an advantage.

Key Skills and Competencies:

- Strategic thinking and business acumen.

- Strong leadership and team management capabilities.

- Excellent communication and relationship-building skills.

- Proficiency in marketing analytics and data-driven decision-making.

- Creative problem-solving and innovation mindset.

- Deep understanding of OEM and aftermarket dynamics