Senior Product Marketing Manager

• Team: Marketing
• Reports To: Senior VP, Marketing About the Role: At Sirion, we believe product marketing is pivotal to the company s go-to-market strategy
• Our product marketing managers are responsible for product positioning, messaging, launch, analyst relationships, sales and pre-sales enablement, and more
• You are expected to be a tireless advocate of our customers and be their voice internally within Sirion
• You will partner closely with other parts of marketing, product management and sales to develop customer & internal content in the formats preferred by our target audience

What You ll Do:

• Create and maintain a person library for the relevant target personas, including their pain points, content preferences etc Develop messaging, positioning & content like presentations, data sheets, product pages, videos etc for Sirion products
• Plan and execute product launches, including any content required for it
• Create sales enablement materials including competitive positioning, battlecards etc
• Partner with the growth marketing team to Identify relevant themes for our GTM strategy and support demand generation activities with messaging & content
• Work closely with product managers and sales teams to identify and develop use cases

What You ll Need:

• 8+ years of total experience and at least
• 5+ years of experience as a SaaS product marketer
• Familiarity with SaaS products, enterprise users, and their fundamental needs
• Experience working with international clients/stakeholders is preferred
• Familiarity with software products and the ability to translate technical product knowledge into GTM messages
• Prior experience researching and creating battlecards, market analysis, product messaging, use cases, and personas
• Ability to operate independently and in a cross-functional capacity
• Excellent written and verbal communication skills
• Analytical frame of mind with strong quantitative skills BTech / BS / BA in Engineering or similar field MBA is a plus