Digital Advertising Manager (Search & Display)

Your Job Responsibilities What you will be doing:

• Paid Search: Manage and optimize our Paid Search advertising across Google Ads and Bing Ads and drive pipeline and meetings for the Sales team.
• LinkedIn Ads : Run ads across LinkedIn toward Enterprise accounts with a primary focus on driving pipeline and a secondary focus on branding.
• Display & Other Ad Channels : Directly manage Google Display Network (GDN) and additional ad channels.
• Analytics & Reporting : Monitor, analyze, and report weekly on performance using Google Analytics, SFDC, and insights from paid channels. Provide actionable insights to stakeholders and make data-driven recommendations for improvement. Develop forecasts and budgets, driving and executing spend optimization decisions rapidly.
• Experimentation : Run continuous A/B tests and report out on results on a monthly basis. Optimize across key levers like bidding, creatives, landing pages, ad copy, audience targeting, and keywords to unlock growth.
• Cross-Functional Collaboration : Collaborate with Designers, Copywriters, Web Dev, SDRs, Product Marketing, and fellow growth marketing team members to achieve pipeline growth.

• Experience: 5+ years in digital marketing within B2B SaaS, and 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
• ROI-Focused Mindset: Proven track record of driving pipeline, sales meetings and customer generation, going beyond just lead generation.
• Tools Expertise: Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, 6sense, and Salesforce (SFDC).
• Analytical Skills: Strong analytical mindset with a focus on data-driven decisions. Needs to have advanced skills in Excel and Google Sheets, including pivot tables, VLOOKUPs, and basic modeling.
• Education: Bachelor s degree.

• You have experience in driving Enterprise pipeline