Simpliigence - Marketing Cloud Architect - Salesforce (6-8 yrs)

Job Description

- 6+ years of experience with Salesforce Marketing Cloud or similar platforms.

- Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and SQL.

- Experience with REST/SOAP APIs and SSJS (Server-Side JavaScript).

- Knowledge of AMPscript for dynamic content in email campaigns.

- Strong understanding of data modeling and marketing automation best practices.

- Hands-on experience with Salesforce CRM integration.

- Ability to troubleshoot technical issues and optimize performance.

Preferred Certifications :

- Salesforce Certified Marketing Cloud Consultant.

- Salesforce Certified Marketing Cloud Developer.

- Salesforce Certified Marketing Cloud Architect.

Responsibilities :

- Conduct business analysis to understand client needs and marketing goals.

Design and implement robust Marketing Cloud solutions, including :

- Journey Builder : Craft personalized customer journeys across email, mobile, social, and web channels.

- Automation Studio : Build automated workflows for triggered emails, lead nurturing, and more.

- Email Studio : Design and execute high-converting email campaigns with a focus on deliverability and engagement.

- Contact Builder : Manage audience segmentation and data quality for targeted campaigns.

- Leverage SQL to extract and analyze marketing data for insightful reporting.

- Integrate Marketing Cloud with other platforms using REST/SOAP APIs and SSJS.

- Create dynamic email content using AMPscript.

- Champion data modeling best practices for optimal campaign performance.

- Integrate Marketing Cloud with Salesforce CRM for seamless data flow and enhanced customer insights.

- Troubleshoot technical issues and proactively optimize platform performance. Develop and deliver training materials for internal teams and clients.