Seo Manager

1. Experience Requirements:

• 5+ years of proven SEO experience with a focus on both technical and content-based SEO.
• 3+ years in a leadership role managing SEO teams or cross-functional digital marketing teams.
• Experience with B2B and B2C SEO strategies across multiple industries, including both local and global SEO.
• Proven track record of driving organic traffic growth and improving SERP rankings for large-scale websites.
• Experience working with US-based clients and a solid understanding of international SEO, including hreflang tags, country-specific domains, and localization strategies.

2. Technical SEO Skills:

• Proficiency with SEO tools such as:
• Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and BrightEdge.
• Strong understanding of:
• Crawlability, Indexability, and Site Architecture.
• Core Web Vitals and page speed optimization techniques.
• Structured data (schema markup) and how to implement it.
• Familiarity with web technologies like HTML, CSS, JavaScript, and CMS platforms such as WordPress, Shopify, and Magento.
• Ability to conduct comprehensive technical audits and resolve indexing, crawlability, and other technical SEO issues.

3. Content SEO Skills:

• Expertise in keyword research, topic clustering, and creating SEO-optimized content strategies.
• Experience with content management systems (CMS) and basic understanding of content writing and copywriting principles.
• Ability to collaborate with content writers to develop SEO-friendly content and optimize existing content.
• Knowledge of E-A-T (Expertise, Authoritativeness, Trustworthiness) and content guidelines per Googles quality standards.

4. Analytics and Reporting:

• Proficiency in data analytics and reporting using:
• Google Analytics 4 (GA4), Google Data Studio, and other BI tools.
• Ability to create custom reports and dashboards to track SEO performance and ROI.
• Strong skills in analyzing traffic trends, user behavior, and making data-driven decisions.

5. Strategy and Planning:

• Ability to develop and execute comprehensive SEO strategies aligned with business goals for both in-house and client projects.
• Experience with local SEO strategies (GMB optimization, citations, local link building).
• Strong understanding of mobile SEO and optimization techniques for mobile-first indexing.
• Knowledge of link-building strategies and experience in managing outreach campaigns.
• Understanding of paid search (PPC) to collaborate effectively with PPC teams.

6. Leadership and Communication Skills:

• Proven ability to lead and mentor an SEO team of analysts, specialists, and content writers.
• Strong project management skills and experience with tools like Jira.
• Excellent verbal and written communication skills to present strategies, results, and insights to clients and senior management.
• Ability to collaborate effectively with other marketing teams (PPC, social media, content) to ensure a unified approach.

7. Compliance and Security Knowledge:

• Understanding of GDPR and other privacy regulations affecting SEO and analytics tracking.
• Awareness of SEO security practices to prevent negative SEO and penalties.

8. Certifications (Preferred but not mandatory):

• Google Analytics Certified.
• Google Ads Certification.
• Certification in tools like SEMrush, Ahrefs, or Moz.
• SEO certifications from recognized platforms (Coursera, HubSpot, or Yoast).

9. Soft Skills:

• Strong analytical and problem-solving skills.
• Adaptability to algorithm changes and industry trends.
• Excellent time management and ability to handle multiple projects concurrently.
• Creativity and critical thinking for innovative SEO solutions.

Interested Candidate share CV at Kamlesh.b@silverxis.com or whatsaap at 9265007697