Marketing Executive

Role and Responsibility:

Developing and Executing Marketing Strategies

• Create and implement B2B marketing campaigns aligned with business goals.
• Plan and manage marketing activities to increase brand visibility and lead generation.

Lead Generation and Conversion

• Identify potential clients through various channels and generate qualified leads.
• Collaborate with the sales team to convert leads into business opportunities.

Digital Marketing Management

• Manage SEO, SEM, and social media marketing to drive online engagement.
• Oversee email marketing, automation, and content distribution strategies.

Content Creation and Branding

• Develop content like blogs, case studies, whitepapers, and product brochures.
• Ensure brand consistency across marketing materials and communication.

Market Research and Analysis

• Conduct market analysis to identify trends, competitor strategies, and customer insights.
• Use data to refine marketing strategies and improve campaign performance.

Event and Trade Show Management

• Organize and participate in B2B events, exhibitions, and networking opportunities.
• Develop strategies for post-event lead follow-up and conversion.

Customer Relationship Management

• Build and maintain relationships with key clients and partners.
• Leverage CRM tools to manage customer data and track interactions.

Campaign Performance and Analytics

• Monitor and report on the performance of marketing initiatives.
• Analyze ROI and optimize future marketing efforts.

Collaboration and Coordination

• Work closely with product, sales, and leadership teams to align marketing strategies.
• Manage external vendors and marketing service providers.

Budgeting and Resource Allocation

• Plan and manage marketing budgets effectively to maximize returns.

Preferred Candidate Profile

Education:

• Bachelors degree in Marketing, Business Administration, or a related field.
• MBA or specialization in marketing is a plus.

Experience:

• 2-5 years of relevant experience in B2B marketing, preferably in industrial or manufacturing sectors.

Skills:

• Strong knowledge of B2B marketing strategies and tools.
• Proficiency in digital marketing, SEO/SEM, and lead generation techniques.
• Experience with CRM platforms (Salesforce, Zoho) and marketing automation tools.
• Content creation and copywriting skills for professional audiences.
• Ability to analyze data and derive actionable insights.

Soft Skills:

• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.
• Creativity, problem-solving, and adaptability.
• Collaborative mindset with team-oriented work ethics.

Additional Preferences:

• Knowledge of industrial products or technical markets.
• Proven track record in lead generation and campaign management.
• Familiarity with brand positioning and competitive analysis.