Affiliate Marketing Manager

Position: Affiliate Marketing

At Shriram Finance Limited, we're seeking an Affiliate Marketing Manager who will drive our affiliate marketing initiatives to new heights. You'll play a pivotal role in managing and expanding our network of affiliates, optimizing partnerships, and maximizing revenue opportunities. Your focus will be on developing creative strategies, fostering relationships with affiliates, and analyzing performance metrics to ensure impactful marketing campaigns. Join us and lead our affiliate marketing efforts to achieve growth and success in this dynamic digital landscape.

Key Responsibilities:

• Develop and execute affiliate marketing strategies to drive traffic, leads, and sales for our investment products.
• On-board new affiliate partners and manage relationships with existing partners to maximize performance and revenue.
• Negotiate and establish commission structures and incentive programs to incentivize affiliates and optimize ROI.
• Monitor affiliate activity, analyze performance metrics, and identify opportunities for optimization and growth.
• Provide affiliates with marketing materials, support, and ongoing communication to ensure success and compliance.
• Collaborate with internal stakeholders, including marketing, customer support, product, and development teams, to align affiliate initiatives with business objectives.
• Collaborate with the marketing team to develop compelling promotional materials, landing pages, and creatives tailored to the affiliate channel.
• Continuously evaluate and test different promotional tactics, offers, and landing page designs to optimize conversion rates and maximize ROI.
• Stay updated on industry trends, best practices, and competitor activities to continuously improve the affiliate program's performance.
• Track and report on key performance indicators (KPIs) and provide regular insights and recommendations to management.
• Develop and maintain strong relationships with affiliate partners, serving as the main point of contact and addressing their inquiries and concerns promptly.
• Conduct regular performance reviews and provide feedback to affiliates to help them optimize their promotional efforts and drive better results.
• Work closely with the compliance team to ensure that all affiliate activities comply with relevant laws, regulations, and company policies.
• Prepare regular reports and presentations for senior management, summarizing affiliate program performance, key insights, and actionable recommendations for improvement.
• Lead cross-functional projects and initiatives related to affiliate marketing, working closely with teams across the organization to drive alignment and achieve business objectives.

Qualifications:

• Bachelor's degree in marketing, Business, Finance, or related field.
• Proven experience in affiliate marketing, preferably within the financial services or investment industry.
• Deep understanding of affiliate marketing principles, strategies, and best practices.
• Strong negotiation, communication, and relationship-building skills.
• Analytical mindset with the ability to interpret data, analyze performance metrics, and optimize campaigns.
• Familiarity with affiliate marketing platforms, tracking tools, and analytics software.
• Creative thinker with a proactive approach to problem-solving and generating new ideas.
• Results-oriented with a focus on achieving and exceeding targets and KPIs.

If you interested please drop your updated resume with sureshkumar.b15@shriramfinance.in