Muktai Textiles - Manager - Marketing (5-7 yrs)

Job Title : Marketing Manager - Apparel Retail

Location : Baramati, Pune - 314102

Job Type : Full-time

Salary : Competitive (No bar for the right candidate)

Job Overview :

We are seeking an experienced Marketing Manager to lead our marketing efforts in the apparel retail sector. The ideal candidate will have a proven record of accomplishment of developing and implementing successful marketing strategies that drive brand awareness and sales growth. You will work closely with cross-functional teams to create compelling campaigns that resonate with our target audience.

Key Responsibilities :

- Develop and execute comprehensive marketing plans to promote our apparel brand and drive traffic to our stores and online platforms.

- Conduct market research to identify consumer trends and insights, competitive landscape, and opportunities for growth.

- Oversee the creation of engaging content for various channels, including social media, email marketing, and in-store promotions.

- Collaborate with the sales team to align marketing strategies with sales objectives and enhance the customer experience.

- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

- Analyse campaign performance metrics and adjust strategies as needed to achieve targets.

- Foster relationships with key partners, influencers, and media outlets to enhance brand visibility.

- Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.

Qualifications :

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

- Minimum of 5 year of experience in marketing within the apparel retail industry.

- Proven experience in developing and executing successful marketing campaigns.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills.

- Proficiency in digital marketing tools and platforms, including social media and email marketing software.

- Creative thinker with a passion for fashion and retail.

Benefits :

- Competitive salary

- Provident Fund