Content Writer

Role & responsibilities

• Create educational materials, including blog posts, articles, lesson plans, and other digital content.
• Writing copy for ads, social media, video scripts and campaigns, developing unique brand narratives and taglines.
• Ensure content is accurate, up-to-date, and aligned with relevant educational standards and objectives.
• Adapt content for various learning formats such as video tutorials, interactive activities, webinars, and written documents.
• Research and stay current on educational trends, emerging technologies, and best practices in the learning field.
• Develop content that is accessible, inclusive, and engaging for a variety of learning styles and abilities.
• Optimize content for search engines to ensure visibility and reach.
• Use analytics tools to track content performance and make improvements based on user feedback.
• Organize and manage content calendars, ensuring timely and consistent delivery of materials.

Preferred candidate profile

• 2+ year of experience with instructional design or curriculum development.
• Familiarity with specific educational frameworks or standards (e.g., Common Core, national standards).
• Familiarity with educational trends, technologies, and tools.