Social Media Manager

Role & responsibilities

• Develop, manage, and execute comprehensive social media strategies aligned with business objectives.
• Plan, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest).
• Create high-quality, visually appealing, and compelling content, including text, images, videos, and reels.
• Collaborate with designers, content creators, and marketing teams to ensure brand consistency.
• Monitor, engage, and respond to comments, messages, and mentions in a timely and professional manner.
• Build and nurture relationships with influencers, brand advocates, and industry leaders.
• Analyze social media performance metrics, generate reports, and derive actionable insights to optimize content strategies.
• Implement data-driven improvements to enhance reach, engagement, and conversion rates.
• Stay updated on the latest social media trends, tools, algorithms, and best practices to keep the brand ahead of competitors.
• Plan and execute paid social media advertising campaigns to drive traffic, engagement, and conversions.
• Track and optimize ad performance to ensure maximum ROI.
• Manage crisis communication and reputation management across social platforms.
• Work closely with other marketing channels to ensure an integrated digital marketing approach.

Preferred candidate profile

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in social media management, preferably in Fashion.
• Strong knowledge of social media platforms, analytics tools, and content management systems.
• Excellent copywriting, storytelling, and visual content creation skills.
• Ability to think creatively, strategically, and analytically.
• Strong project management and organizational skills with attention to detail.
• Experience with paid social media campaigns and budgeting.
• Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or similar.
• Knowledge of SEO, social media algorithms, and digital marketing trends.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Basic graphic design and video editing skills (Adobe Suite, Canva, CapCut, etc.).
• Prior experience in e-commerce or retail industry is a plus.

Perks and benefits

• Competitive salary and performance-based incentives.
• Opportunity to work in a fast-growing and innovative environment.
• Professional development and career growth opportunities.
• A collaborative and creative work culture.