Engagement Lead

About Shiprocket:
We re on a mission to make e-Commerce simple, accessible and trustworthy. We enable e-Commerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing sellers with just about everything they need to provide a delightful customer experience.

What is it to work at Shiprocket
We are committed to the following success traits that embody our culture and how we work together to accomplish great things and be a Great Place to Win!

• Key to True Innovation - Manufacture Constraints & learn to work under them.
• Speed Above All Else - Use your judgement of the impact & react accordingly.
• Be Ruthlessly Frugal - It can lead to growth.
• Say It Like It is - Be direct & honest.
• We are Not A family - We are a sports team! We are here to win.
• Your Priority - Obsess over customers.

Role Overview:
We are seeking a highly motivated and data-driven CLM Lead to join our growing team. In this role, you will be responsible for developing and executing a comprehensive customer lifecycle marketing strategy to maximize customer lifetime value and drive long-term growth. You will leverage a data-driven approach to optimize customer journeys, personalize experiences, and build strong customer relationships.

Roles and Responsibilities:

• Develop and execute a comprehensive customer lifecycle marketing strategy across all channels (email, push notifications, in-app messages, SMS, social media).
• Design, build, and optimize automated customer journeys using marketing automation platforms.
• Personalize customer experiences based on individual behavior, preferences, and purchase history.
• Conduct A/B testing and other experiments to optimize campaign performance and identify areas for improvement.
• Analyze customer data to identify key segments, predict churn risk, & identify opportunities for cross-sell & up sell.
• Track key metrics (e.g., customer lifetime value, churn rate, customer acquisition cost) and report on campaign performance.
• Collaborate closely with product, engineering, and customer success teams to ensure a seamless customer experience.
• Stay abreast of the latest trends in customer lifecycle marketing and emerging technologies.
  

Preferred Skills & Qualifications:

• 2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or marketing roles.
• Strong understanding of customer journey mapping and user experience principles.
• Experience with marketing automation platforms.
• Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
• Excellent communication, collaboration, and presentation skills.
• Growth mindset with a strong desire to learn and adapt to new challenges.
• Bachelor s degree in Marketing, Business, or a related field.

Bonus Points:
Experience with AI-powered personalization and recommendation engines.
Experience in a fast-paced, high-growth startup environment.