11 Shemaroo Entertainment Jobs

Role & responsibilities

• Quantitative Analysis and Reporting:- Monitor all competitive activity and report the Market Intelligence for internal decision-making, on a weekly/monthly basis
• Track viewership fluctuations to pre-empt gain or loss in channel GRPs, and schedule new launches & Events.
• Prioritizing the markets for the Distribution of content.
• Work on projects basis the requirements of the programming, and marketing team or any changes in the external environment
• Regular weekly presentations are to be made by studying marquee and emerging properties to provide businesses with actionable inputs.
• Strategy:-
• FPC Strategy - Share inputs with the supervisor to create the annual Fixed Point Chart (FPC)plan for the channel for then-on-programmed (repeat content) by ensuring a balance of new and repeats.
• Provide inputs for the FPC plan each week based on consumer research, break structure and BARC ratings
• Collaborate with content teams and operations to align scheduling with business objectives. Promo Planning Strategy
• Provide inputs as per research insights derived through weekly BARC data and channel priorities, which are in line with the commercial interest of the network.

Measures of Success(KRA)

• Provide strategic inputs that enable growth in channel viewership.
• Identify strategic levers for growth of overall nonprime time performance.
• Identifying and delivering the industry's best prom conversion.