Centre Head/ Marketing Head

Role & responsibilities

• Achieving targets given by the management for trade doctors both in revenue and count.
• Achieving the daily target of meeting doctors
• Arranging and coordinating meeting between doctors and senior management if required.
• Identifying potential doctors within the city
• Identifying potential doctors in peripheral area.
• Visiting peripheral areas and meeting doctors there on monthly basis.
• Meeting doctors those who have not been interacted with for long time.
• Supply doctors Shalbys brochures and magazine for promotion.
• Strategically planning a proper schedule of meeting doctors.
• Plan meeting with trade doctors(referring & admitting visiting doctors) as per the alignment of promotional strategy
• Communicating the strategy with doctors and updating them about the new services of the hospital
• Understanding and conveying the policies & strategies of the hospital to the trade doctors on a regular basis
• Handing over manuals/brochures/pamphlets and Shalby Times to the trade doctors from time to time
• Increasing business in various cities and towns
• Maintaining records of admitting-visiting and referring doctors from day to day.
• Tracking record of patients converted through referral doctor.
• Meeting patients referred by external doctors on regular basis.
• Providing feedback to the trade doctors about their referred patients.
• Follow up with accounts department for due payments of doctors.
• Innovative new ways of generating business through doctors.
• Planning activities with in-house doctors:
• One to one meeting with trade doctors
• Conducting CME programs
• Camps with in-house doctors

Covering doctors of nearby Shalby, Ahmedabad and the peripheries