Sr Executive / Assistant Manager - Performance Marketing

Job Title: Performance Marketing - Sr Executive / Assistant Manager

Location: Head Office (Mumbai)

Department: Branding & Marketing

Reports To: AGM Branding & Marketing

Key Responsibilities:

Campaign Management & Execution:

• Develop and execute performance marketing strategies to drive customer acquisition and engagement.
• Manage, optimize, and monitor paid campaigns across digital platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
• Create and manage A/B tests, landing pages, and ad creatives to improve conversion rates.

Data Analysis & Reporting:

• Analyze performance metrics to assess the effectiveness of campaigns and identify areas for optimization.
• Generate weekly and monthly reports detailing campaign performance, ROI, cost per acquisition (CPA), and other key performance indicators (KPIs).
• Provide insights and recommendations to improve campaign strategies and outcomes.

Budget Management:

• Assist in budget planning and allocate resources efficiently across different marketing channels to maximize performance.
• Monitor and control advertising budgets to ensure campaigns are within budget and deliver optimal results.

SEO & SEM:

• Collaborate with the SEO team to ensure alignment between organic and paid strategies.
• Continuously monitor and optimize paid search campaigns to improve quality scores, CPC (Cost Per Click), and CTR (Click-Through Rates).

Conversion Rate Optimization (CRO):

• Work closely with the creative and design teams to develop high-converting landing pages, ad copies, and user experiences.
• Analyze customer journeys and implement strategies to reduce drop-offs and improve conversion rates.

Market Research & Trend Analysis:

• Stay updated on the latest trends, tools, and techniques in performance marketing and digital advertising.
• Conduct competitor analysis and market research to identify opportunities for improvement.

Collaboration & Stakeholder Management:

• Collaborate with cross-functional teams including sales, product, and content teams to align marketing strategies with business goals.
• Communicate performance insights and campaign results to stakeholders regularly.

Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 3-6 years of experience in performance marketing, digital marketing, or a similar role.

Technical Skills:

• Proficiency in using advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Experience with analytics tools such as Google Analytics, Google Tag Manager, and other performance tracking tools.
• Strong understanding of key performance metrics (CPC, CPM, CPA, ROAS, etc.).
• Experience in A/B testing, campaign optimization, and reporting.
• Analytical Skills: Ability to analyze and interpret large datasets to derive actionable insights.
• Communication Skills: Strong written and verbal communication skills for reporting and collaborating with internal teams.
• Attention to Detail: Highly organized with a keen eye for detail.
• Problem-Solving: Strong ability to identify issues and implement effective solutions.

Preferred Skills:

• Knowledge of programmatic advertising and retargeting.
• Experience in influencer marketing or affiliate marketing.
• Familiarity with email marketing platforms and automation tools.