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20 SG Analytics Jobs

Social Media Analyst

3-6 years

Pune, Gurgaon / Gurugram, Bangalore / Bengaluru

1 vacancy

Social Media Analyst

SG Analytics

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Job Description

Role & responsibilities


We are seeking a detail-oriented and analytical Social Media Analyst with expertise in social listening, performance tracking, and audience insights. This role involves monitoring digital conversations, analyzing trends, and providing data-driven recommendations to enhance our brands online presence and engagement. The ideal candidate will have experience with social media analytics tools, sentiment analysis, and competitor benchmarking


Key Responsibilities:


  • Social Listening & Monitoring: Track brand mentions, industry trends, and consumer sentiment across platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, Reddit, etc.) using tools like Brandwatch, Sprinklr, or Talkwalker.
  • Data Analysis & Reporting: Measure engagement, reach, and sentiment metrics to assess campaign performance and social media impact.
  • Competitor Analysis: Monitor competitor activities, share-of-voice, and industry benchmarks to identify opportunities and threats.
  • Content Performance Evaluation: Assess content effectiveness and optimize social media strategies based on data insights.
  • Trend Identification: Identify emerging trends, viral content, and audience behaviors to guide content and engagement strategies.
  • Crisis Monitoring & Reputation Management: Provide real-time alerts and recommendations on potential PR crises based on social media conversations.
  • Audience Insights: Analyze demographic and psychographic data to refine target audience strategies.
  • Collaboration: Work with marketing, PR, and content teams to develop data-driven social media strategies

Requirements:


  • Bachelors degree in marketing, Communications, Data Analytics, or a related field.
  • Proven experience in social media analytics, social listening, or digital marketing.
  • Proficiency in social listening tools (e.g., Meltwater, Talkwalker, Sprout Social, Brandwatch).
  • Strong analytical skills and experience with data visualization tools (Google Analytics, Tableau, Power BI).
  • Understanding of social media algorithms and key performance indicators (KPIs).
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, data-driven environment.

Preferred Qualifications:


  • Experience in social media crisis management and reputation monitoring.
  • Familiarity with SEO, paid media analytics, and influencer tracking.
  • Knowledge of AI-powered social listening tools

If you are a proactive individual with a keen interest in data analysis and research, we encourage you to apply for this exciting opportunity.





Employment Type: Full Time, Permanent

Read full job description

Prepare for Social Media Analyst roles with real interview advice

Top SG Analytics Social Media Analyst Interview Questions

Q1. How is Environment pillar of ESG related with social and governance part?
Q2. Estimate how many tickets can a movie theatre sell in a day
Q3. What are the things covered in Disclosure of Environment, Social and governance
View all 63 questions

What people at SG Analytics are saying

Social Media Analyst salary at SG Analytics

reported by 1 employee with 4 years exp.
₹5.4 L/yr - ₹6.9 L/yr
50% more than the average Social Media Analyst Salary in India
View more details

What SG Analytics employees are saying about work life

based on 504 employees
73%
93%
83%
94%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

SG Analytics Benefits

Work From Home
Job Training
Health Insurance
Soft Skill Training
Cafeteria
Education Assistance +6 more
View more benefits

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