Content & Communications Strategist (3-10 yrs)

Job Description : 

Responsibilities : 

1. Designing and managing Content & creatives for campaigns

2. Enhancing our digital assets using content - website, blogger outreach, videos, infographics - add content marketing & strategy

3. Agency/Vendor management for delivery of creatives/content on pre-defined timelines

Job Description :

- The role aids business by promoting its product & services through the use of Creatives & Content as a medium of advertising

- Should be able to evaluate, shortlist, onboard and manage creative & content agencies for KLI - and manage their day-to-day deliverables

- Role also includes coordinating with agency and designers to deliver content, images, infographics and videos which can be used for SEO, along with coordinating with the agency for website & blogger activities every month

- Recommend strategies for content that will positively impact SEO and ranking of our website & blog pages

- Coordinate with the agency or internally with the brand team to get content and creatives for brand and performance campaigns

- Needs to have experience with writing copies for the website, email marketing campaigns, facebook ad copies, sales collateral, corporate presentations, videos, and blogs

- Should know how to edit and proofread content that comes from bloggers and third party website publishers to maintain hygiene and content standards

- Experience in the BFSI industry is preferred, but not compulsory. Should have some basic knowledge of insurance and financial products

- Needs to develop, write and deliver persuasive copy to drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)

- Must be able to build and manage a content calendar for the Kotak Life insurance website & blog, along with managing content for performance campaigns

Requirements :

- 4 years + of working as a content writer

- Good understanding of how content helps SEO, and is able to drive SEO related content for the website and blogger activities

- Bachelor's or Master's degree in English, Mass communications, Journalism, linguistics, or related field preferred

- Excellent verbal and written communication skills

- Strong attention to detail and ability to multi-task projects and deliverables

- Proven experience working under pressure to deliver high quality output in a short span of time.