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Digital Product Management - General Insurance (3-5 yrs)

3-5 years

Digital Product Management - General Insurance (3-5 yrs)

Serving Skill

posted 10hr ago

Job Role Insights

Job Description

Digital Product Management - General Insurance

Analytics : Position 1

- To analyze the reasons for VOP with budget, publish periodic dashboards/performance metrics

- To monitor the product mix/channel mix/demographic mix

- To analyze & suggest ways for increasing penetration & retention

- To analyze & identify cohorts for upsell & cross sell

Parametric/New-edge product: Position 1

- To offer the relevant product to relevant channel & also provide easy to understand product related content, covering all key features of products, on the website

- To ideate/benchmark/co-create/co-ordinate with multiple stakeholders for new product development

- Drive website and call center conversion rates

- Identify areas of digital user experience improvement for the entire customer life cycle

- In-depth analysis of website traffic, quotes, conversion and sales data to gauge campaign effectiveness in targeted markets and tweak campaign strategy.

- Monitor portfolio construct & profitability and provide actionable to achieve targeted product profitability & business growth

- Achieve targeted customer retention rates. Design and implement processes and programs for increased retention


Functional Areas: Other

Read full job description

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