As an SEO Specialist, you will play a key role in driving the organic growth and online visibility of brands. You will be responsible for implementing and managing effective SEO strategies to improve search engine rankings, increase traffic, and enhance user engagement on brand website. You will work closely with the content, marketing, and web development teams to ensure all SEO activities align with our clients overall objectives.
Responsibilities:
- Conduct keyword research and implement keyword strategies to optimize website content.
- Perform on-page and off-page SEO tasks, including meta tags optimization, internal linking, backlink building, and technical SEO audits.
- Monitor website performance and traffic growth using Google Analytics, Google Search Console, and other SEO tools.
- Collaborate with content creators to ensure SEO best practices are applied in new content creation and existing content updates.
- Optimize website architecture, URLs, and internal linking structure for better crawlability and indexing.
- Conduct competitive analysis and stay updated with the latest SEO trends, Google algorithm updates, and industry best practices.
- Develop and implement link-building strategies and outreach campaigns to improve domain authority.
- Prepare and present weekly/monthly SEO reports showcasing traffic, rankings, and ROI.
- Troubleshoot SEO issues, such as crawl errors, indexing problems, and site performance concerns.
- Coordinate with the development team to implement SEO recommendations on website elements like images, links, etc.
Qualifications:
- 1-3 years of experience in SEO or digital marketing.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Strong understanding of search engine algorithms, ranking factors, and best SEO practices.
- Familiarity with HTML, CSS, and basic coding concepts for SEO.
- Excellent analytical skills with the ability to interpret data and identify trends.
- Strong verbal and written communication skills for effective collaboration and reporting.
Employment Type: Full Time, Permanent
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