Job Purpose
Generate and provide scientific know-how in designing promotional strategies, supporting sales force development, assisting with portfolio selection, regulatory, pharmacovigilance, compliance/ethics, and other scientific communications, in order to shape the assigned therapy(s) in an ethical and medically accurate approach
Key Accountabilities (1/6)
Achieve scientific proficiency to drive the development of assigned therapy areas in accordance with the medical strategy
- Keep abreast with the latest medical developments through publications, websites and by attending national & international conferences
- Understand on ground clinical practices by interacting with clinicians, to develop practical knowledge and utilize it to provide closer-to-market product solutions
- Create scientific publications on key therapeutic areas for the Cipla Library and external publishing
- Identify the need, plan for, and select faculty, for organizing advisory boards, RTDs, CMEs, symposia, webcasts, conferences etc., working closely with the Therapy Group Lead
Key Accountabilities (2/6)
Ideate and conceptualize with marketing team to develop promotional strategies to drive India and international business
- Create and curate scientific content and promotional material (such as newsletters, scientific booklets etc.) for online and offline usage by the marketing team during campaigns
- Review medical literature created by reporting team members
- Create medical material to support new product launches
- Share latest product and therapy developments in the market, with the marketing team via reports
- Drive and conduct post-marketing surveys with doctors and other allied stakeholders for the allocated therapy areas
- Develop medical content to support patient engagement for the product
- Provide medical resources (such as product brochures) to equip the field force with accurate content to tackle doctor queries
Key Accountabilities (3/6)
Identify therapeutic gaps in the product portfolio and suggest new molecules/ formulations/ incremental innovations in order to contribute towards building a robust therapy-product mix
- Identify, analyse and recommend new molecules, devices and products for the domestic and global business, by studying market trends
- Provide a medical opinion and rationale to assist the portfolio, API and in-licensing teams in selecting the appropriate portfolio mix
- Analyse and recommend incremental enhancements in the management of product lifecycles, in line with the changing treatment paradigms and new developments in therapy
- Develop protocols for research projects in liaison with clinical trials department and get approval from group lead
Key Accountabilities (4/6)
Build team capability by conducting training sessions and guiding team members on how to develop their competence
- Develop content and material for medical trainings of internal team and sales team
- Develop induction training program with content for new team members
- Track effectiveness of trainings regularly by means of feedback from the team as well as ROI achieved from them
Key Accountabilities (5/6)
Build external advisor relationship to help steer the therapy market
- Identify new KOLs and initiate contact with them
- Engage existing and new KOLs through various scientific activities
- Leverage KOLs and therapy consultants for strategy development, training and understanding therapy landscape as well as for potential hiring
Key Accountabilities (6/6)
Ensure ethical actions by adhering to regulations and laws
- Ensure compliance and adhere to internal policies, local and international regulations for scientific, promotional materials, activities and therapy/ product related queries from internal and external stakeholders
- Prepare, review and update package inserts of products as per the latest regulatory requirements
- Prepare and review SOPs, guidelines and checklists used by the R&D teams
- Ensure timely reporting of drug safety and quality complaints received from the PV team, to related authorities
- Coordinate with the Legal team to review agreements, CDAs, CTA to be compliant
Major Challenges
- Keeping pace with the frequently changing compliance requirements, market dynamics/ therapy treatment trends and medical information overload
- Managing multiple stakeholders and interdependencies on other cross functional teams
- Scientific communication being highly regulated for the pharmaceutical sector, poses a challenge in terms of off-label promotions and copyright limitation on images (graphs, tables, algorithms etc.) making it difficult to balance between ethics and marketing needs
Key Interactions (1/2)
- Marketing Team for promotional inputs (daily)
- Sales Team (India & international) for field queries, CME meetings and refresher, launches twice a month etc. (daily)
- Clinical Trials for discussions on trial protocols, status and other inputs (need based)
- Pharmacovigilance & CQA for product quality and SAE complaints (need based)
- Compliance & Ethics to ensure promotional activities in line with compliance guidelines (need based)
- Legal for reviewing contracts, copyrights and disclaimers (need based)
- Corporate for press releases, Cipla Med, counsel activities (need based)
- Finance for financial discrepancies (need based)
- Art department for review and suggestions on conference collaterals and product pack designs (need based)
- Learning and Development for Esproute related & training (need based)
- Medical QAG for SOP review (monthly)
- JP precision (Cipla Subsidiary. Division specific.)
- Cipla Health (Day to day working for some colleagues)
- R&D/ Portfolio for product development (need based)
- Packaging/ Art Team for new product package design (need based)
- Library (daily for research articles)
- Corporate Communications & CiplaMed for therapy related inputs (2-3 times a week)
Key Interactions (2/2)
- Conference Committees for publications, lectures, posters etc. for conferences (need based)
- Chemists for competitor insights and patient feedbacks (bi-monthly)
- DCGI for product approval presentation (occasional)
- KOLs for knowledge sharing (need based)
- Medical and nonmedical institutes/ associations/ Paramedics to partner in research projects, educational activities, etc. (need based)
- Marketing/ Medical agencies for promotional inputs (need based)
Dimensions (1/2)
- Specialties: 1-3
- Sub Therapies: 1-5
- Brands: 5-15
- Marketing team strength supported: 3-12
- Field force supported: 200-2500
- Scientific resource creation (medical abstracts, product guides, publications, CiplaMed inputs etc.): ~70-100 documents/ deliverables per year
- Deliverables for medico marketing initiatives (LBL, new product launch, campaigns, webcasts, conferences, surveys etc.): ~80-100 documents/ deliverables per year
- Training material creation (Esproute, refreshers, Nalanda, product launch training, PMT, BM/SM etc.): ~50 documents/ deliverables per year
- Conference participations: ~4 per year
- Fieldwork: ~1-6 field visits per year
- KOL development: ~1-3 new KOLs per year
- Regulatory/ PV deliverables (SOP, package inserts, CDAs, PV queries etc.): ~20-25 per year
Dimensions (2/2)
Key Decisions (1/2)
- CiplaMed content approval (created by outsourced team)
- Addressing field & doctor queries
- Approval of scientific communication for doctors/ field queries
- Training material for field
Key Decisions (2/2)
Approval required from Group Lead on the following
- KOL engagement activities
- Topics for scientific meetings
- Organising online training module
- Portfolio suggestions
- Strategies for promotion of drugs
- Deciding field work agenda and territory
- HO initiated scientific events
- Approval of promotional inputs
- Scientific publishing/ clinical trial related activities
- Attending conferences/ conducting field work
- Drafting patient education material
- New product activities
- Package insert content, promotional inputs
Education Qualification
MPharm, Masters in Biological Sciences / Pharmacy / PhD/ MBBS/ MD
Relevant Work Experience
- Minimum 4 years experience for Master’s in Biological Sciences / Pharmacy
- 0-2 years’ experience with PhD
Employment Type: Full Time, Permanent
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