Senior Marketing Analyst / Specialist

We are seeking a Senior Marketing Analyst to join our dynamic marketing team as a key player in our affiliate marketing efforts. As a Senior Marketing Analyst for Affiliates, you will be responsible for analysing, optimizing, and expanding our affiliate marketing programs to drive customer acquisition, revenue growth, and overall business success. The ideal candidate is data-driven, detail-oriented, and possesses a deep understanding of affiliate marketing strategies.

Responsibilities

Hand-on knowledge of MMPs: Appsflyer, Branch, Adjust, Singular

Adequate fraud logic needs to be clear

Ensure current publishers keep promoting relevant offers

Activate dormant publishers in your vertical to increase revenue

Ensure publisher compliance and adherence to allowed media

Take targets according to the FY Target Sheet before the business meeting

Stay in touch with clients for feedback and scale-up opportunities

Coordinate between various teams to ensure that requirements are fulfilled

Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery

Identify new sources of inventory and develop alliances

Weekly review with Clients/Business Heads

Qualification

Core Affiliate Industry/Performance Marketing Experience

Working knowledge of Tracking Platforms

Excellent Communication & Presentation Skills

On-hand experience with MS Office