Senior Executive - Performance Marketing

• Campaign Execution : Plan and drive execution of App performance marketing campaigns across digital channels, including but not limited to UAC, UACe, SEM, Display, Discovery, Facebook. Manage the end-to-end campaign lifecycle, from setting up campaigns to monitoring, optimization, and reporting. Set up and optimization of above campaign types
• Data Analysis: Analyze campaign data to identify opportunities for optimization and improvement. Provide insights to drive informed decision-making. Should know how to view & download reports and data from platform dashboards, Appsflyer/branch, google analytics, mix panel
• Budget Management: Manage and optimize advertising budgets to ensure maximum efficiencies. Track and report on campaign performance against KPIs
• Collaboration: Collaborate with cross-functional teams, including content, product, and data analytics, to align marketing strategies with business goals

Who should apply for the role

• Candidates with bachelor s degree in marketing, engineering
• Candidates with 2-3 years of experience in performance marketing
• Individuals who has proficiency in digital advertising platforms including but not limited to Google Ads, Facebook Ads Manager.
• Professionals who has strong analytical skills with the ability to interpret data and make data-driven decisions.
• Individuals with excellent communication and project management skills.
• Someone who has creative thinking with the ability to develop innovative marketing campaign