Executive/Sr. Executive -E-Commerce & Digital Marketing For Pharma Co.

Role & responsibilities

• Ecommerce Strategy Development:
  
• Lead the development and implementation of ecommerce strategies aimed at increasing online revenue, improving customer acquisition, and enhancing the digital shopping experience.
• Analyze market trends and competitor strategies to identify new opportunities and industry best practices.
• Manage the online sales funnel and conversion optimization efforts.

• Platform Management:
  
• Oversee the day-to-day operations of ecommerce platforms (e.g., Shopify, Magento, Amazon, WooCommerce, or custom solutions).
• Ensure the ecommerce website is optimized for performance, user experience, and functionality.
• Collaborate with IT teams to troubleshoot and resolve technical issues related to the online store.
• Track and report on Amazon account health, including product reviews, seller feedback, and performance metrics (e.g., ODR, late shipment rate). 
• Ensure compliance with Amazons policies and guidelines.  

• Digital Marketing Collaboration For Ecommerce:
  
• Work closely with the marketing team to develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media ads.
• Optimize online advertising spend and performance by closely monitoring KPIs (key performance indicators).
• Title Tags: Craft unique, keyword-rich title tags for each product page to improve visibility on search engines.
• Meta Descriptions: Write compelling and clear meta descriptions to increase click-through rates (CTR) from search engine results pages (SERPs).
• Product Descriptions: Ensure each product has a detailed, unique, and SEO-optimized description. Avoid generic or duplicated content, as search engines may penalize such pages.
• Keywords: Conduct keyword research and integrate targeted keywords into product titles, descriptions, image alt texts, and URLs.
• Image Optimization: Compress images without losing quality, include descriptive alt text with keywords, and ensure they load quickly to enhance both SEO and user experience.
• Structured Data (Schema Markup): Implement structured data like Product Schema to provide search engines with more detailed information about your products (e.g., price, availability, ratings).  

• Product Management & Inventory Coordination:
  
• Ensure products are correctly listed, categorized, and optimized for search on ecommerce platforms and improving organic ranking, conducting market research, uploading high-quality A+ content, resolving violations, ensuring account compliance, and contacting Amazon Seller Support to resolve issues.
• Work with supply chain and inventory teams to ensure product availability, timely deliveries, and accurate stock levels.

• Analytics & Reporting:
  
• Monitor and report on ecommerce performance, identifying areas for improvement and growth.
• Use web analytics tools (Google Analytics, etc.) to analyze customer behavior and make data-driven decisions.
• Develop and deliver regular performance reports, providing actionable insights to senior leadership.

• Customer Experience Optimization:
• Continuously enhance the customer journey, ensuring seamless, intuitive, and engaging experiences across all touchpoints.
• Implement strategies to improve customer retention, satisfaction, and loyalty through the online channel.

• Analytics & Reporting:
  
• Monitor and report on ecommerce performance, identifying areas for improvement and growth.
• Use web analytics tools (Google Analytics, etc.) to analyze customer behavior and make data-driven decisions.
• Develop and deliver regular performance reports, providing actionable insights to senior leadership.

• Customer Experience Optimization:
• Sponsored Products Ads: Increase visibility by running ads that appear in search results.
• Sponsored Brands Ads: Use these to show multiple products in your brand and drive more traffic to your store.

• External Traffic (Off-Amazon Traffic):
• Social Media Marketing: Drive traffic from platforms like Facebook, Instagram, or TikTok to your Amazon product pages.
• Influencer Partnerships: Collaborate with influencers or bloggers to promote your product and link directly to Amazon.
• Email Campaigns: Use your email list (if you have one) to drive traffic to your Amazon listings.
• Generate daily, weekly, and monthly performance reports for Amazon listings, sales, and key performance indicators (KPIs).
• Track and analyze product performance, conversion rates, and customer behavior on Amazon.
• Provide reports on inventory status, order performance, and product visibility.

Campaign Performance Analysis:

• Monitor and evaluate Amazon advertising campaigns (Amazon PPC, Sponsored Products, Sponsored Brands).
• Report on ad spend, ROAS (Return on Ad Spend), and overall advertising performance.
• Provide recommendations on campaign optimization, keyword targeting, and bid adjustments.

Inventory & Order Management Reporting:

• Monitor stock levels and forecast potential stock outs or overstock situations based on sales data.
• Report on FBA (Fulfilled by Amazon) performance, inventory turn, and shipments.
• Ensure product listings are accurate and optimized for performance, updating stock, price, and availability as necessary.

Cross-Functional Collaboration:

• Collaborate with the ecommerce and marketing teams to implement insights into Amazon listing optimization, product launches, and promotions.
• Work with inventory management to track and optimize stock levels for high-performing products.

Reporting Tools Management:

• Utilize Amazons data tools (Amazon Analytics, Amazon Seller Central Reports, etc.) to extract and compile data.
• Familiarity with third-party tools like Helium 10, Jungle Scout, or DataHawk for additional reporting and competitive analysis.