Senior Engineer (Marketing)

Job Description:

This role involves collaborating closely with both marketing and engineering teams to develop effective marketing strategies that highlight the technical strengths of our services.

The ideal candidate will have a strong understanding of engineering concepts and be able to communicate these in a marketing context, enhancing our customer base.

Job Profile:

A Marketing Personnel bridges the gap between marketing and engineering, focusing on creating technical marketing strategies that align with engineering principles.

They are instrumental in developing and implementing marketing plans that resonate with target OEMs & ODM’s attractively.

Role & responsibilities

• Collaborate with product development teams to understand technical specifications.
• Develop marketing materials that accurately convey technical aspects of products to a target audience.
• Work with the marketing team to create campaigns that effectively reach and engage technical customers.
• Analyze market trends and customer feedback to recommend adjustments in marketing strategies.
• Conduct competitor analysis to identify gaps and opportunities in the market.
• Participate in product launches and promotional events, providing technical insights where necessary.

Preferred candidate profile

• Bachelors degree in Engineering, Marketing, or a related field.
• Proven experience in a technical marketing role, preferably in a similar industry.
• Strong understanding of engineering principles and the ability to communicate these to a non-technical audience.
• Excellent analytical and problem-solving skills.
• Experience in market analysis and campaign development.
• Proficient in digital marketing tools and analytics platforms.
• Outstanding communication and interpersonal skills.

Perks and benefits

• Transportation.
• Medical Insurance
• Statutory
• Canteen