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Associate Senior Manager-SEO
NxtWave
posted 3d ago
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Flexible timing
Key skills for the job
Job Description
- Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
- Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
- Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
- Executing link-building activities to ensure quality links from reputable sources.
- Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
- Conduct keyword research and SEO analysis to identify relevant target areas and content clusters.
- Take complete ownership of clusters/categories assigned
- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
- Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawl ability.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Conduct in-depth SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
- Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
- Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
- A bachelors degree in marketing, digital marketing or a related field.
- 4+ years of experience as an SEO Lead or a similar SEO-focused role.
- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
- Proficiency in SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
- Knowledge of A/B testing, local SEO and SEO reporting tools.
- Experience with content management systems (CMS) and website optimisation platforms, like WordPress, web Flow OR similar CMS tool
- Experience with SEO for local businesses and Google My Business optimisation.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Worked in high-growth environments and generated at least 1M SEO traffic to websites
- Knowledge of technical SEO (Crawl Analysis, Log file analysis, etc.,) including speed optimisation for web and mobile.
- Detail-oriented with strong organisational and project management skills.
- Familiarity with social media marketing and its impact on SEO.
- Experience with SEO testing and experimentation.
- Understanding of conversion rate optimisation (CRO) principles.
- Strong project management skills to handle multiple SEO initiatives simultaneousl y.
Employment Type: Full Time, Permanent
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