Sr. Digital Marketing Executive

Key Responsibilities:

Social Media Optimization & Posting:

Manage and optimize content across all social media
platforms (Facebook, Instagram, LinkedIn, etc.).

Develop and implement social media strategies to enhance
brand awareness and engagement.

Regularly post relevant and creative content to drive
traffic and increase audience interaction.

Google Ads Management:

Plan, create, and manage effective Google Ad campaigns
(Search, Display, Shopping Ads).

Optimize ads for better performance, including keyword
research, ad copy, and A/B testing.

Track and analyze ad performance, providing recommendations
to improve ROI.

Social Media Ads Management:

Set up, manage, and optimize paid advertising campaigns on
social media platforms.

Target specific demographics to improve lead generation and
conversion rates.

Continuously monitor and adjust campaigns to maximize
performance and achieve business goals.

SEO Optimization:

Develop and execute on-page and off-page SEO strategies to
improve organic search rankings.

Conduct keyword research and optimize website content, meta
tags, and URLs.

Collaborate with the content team to ensure SEO best
practices are implemented across the site.

Qualifications & Skills:

1:- Hands-on experience with Google Ads and social media
advertising platforms.

2:- Strong understanding of SEO principles and best practices.

3:- Proficient in social media management tools and Google
Analytics.

4:- Excellent written and verbal communication skills.

5:- Ability to analyze data and provide actionable insights for
optimization.

6:- Strong attention to detail and the ability to manage
multiple projects simultaneously.