Lead-Digital Marketing
USV
posted 4d ago
Key skills for the job
"Join the Startup revolution and unleash your potential"
Tender-Health (www.deardoc.co.in) is a forward-thinking, innovative startup is company that is
redefining the healthcare industry. In this role, you will be responsible for driving brand growth, optimizing digital channels, and implementing innovative marketing strategies that increase customer acquisition, engagement, and retention.
Know more about the company go to Tender-Health (www.deardoc.co.in)
Key Responsibilities:
Digital Marketing Strategy Development:
Lead the creation and execution of comprehensive digital marketing strategies aligned with business goals, ensuring all campaigns support the overall brand vision and objectives.
P&L Management:
The incumbent would also be responsible for managing the sales
and delivery of digital products to our customers (doctors). The products are namely
Campaign Management:
Oversee the end-to-end management of digital marketing
campaigns across multiple platforms, including social media, search engines, email,
content marketing, and paid advertising (PPC, display, etc.).
SEO & SEM Optimization:
Develop and execute strategies for both organic and paid search to drive high-quality traffic. Optimize website content for SEO and manage SEM campaigns on platforms like Google Ads, Bing Ads, etc.
Analytics & Performance Tracking:
Use analytics tools (Google Analytics,
SEMrush, HubSpot, etc.) to monitor, analyse, and report on campaign performance.
Generate insights and optimize strategies to ensure maximum ROI and continuous
improvement.
Content & Social Media Strategy:
Oversee the creation and distribution of high-
quality content across multiple digital channels, including website, blogs, social
media, and email campaigns. Manage social media platforms, developing and
executing strategies to increase engagement and brand awareness.
Lead Generation & Conversion Optimization: Implement strategies to generate
qualified leads, manage lead nurturing, and optimize conversion rates across digital
touchpoints.
Budget Management:
Develop and manage the digital marketing budget, ensuring
effective allocation of resources to achieve campaign goals while maximizing ROI.
Collaboration & Cross-functional Coordination:
Work closely with other departments (Sales, Product, Customer Service, etc.) to ensure alignment and integration of digital strategies with broader company objectives.
Market Research & Trend Analysis:
Stay updated on the latest digital marketing
trends, technologies, and best practices. Conduct competitive analysis and adapt
strategies to remain competitive in the market.
Qualifications:
field, a formal degree/certification in digital marketing would be preferred.
generation and customer acquisition.
Skills Must to have
order of priority, or
FB, Google Ads and likewise.
Good/Nice to have
Employment Type: Full Time, Permanent
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