Digital Marketing Manager - Bangalore

Job Title: Digital Marketing Manager

Job Summary: We are looking for a results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will have a strong understanding of eCommerce marketing strategies, analytics, and customer engagement to drive traffic and increase revenue.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic to our eCommerce platform.
• Manage and optimize PPC campaigns across Google Ads, social media platforms, and other digital advertising channels.
• Bring Innovation in B2B engagement and conversion on ecommerce through optimized campaigns, channels and communication.
• Oversee SEO strategies to improve organic search rankings and website traffic.
• Create and manage email marketing and whatsapp campaigns to engage customers and promote products.
• Analyze website traffic and conversion metrics to identify opportunities for improvement.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure marketing alignment with business goals.
• Monitor industry trends and competitor activities to refine marketing strategies.
• Manage social media presence, creating engaging content for internal and external customers to build a community and drive customer loyalty.
• Create newsletters, whatsapp and social media creatives for customer communication.
• Prepare regular reports on digital marketing performance and ROI.

Qualifications:

• Masters degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Manager or similar role, in B2B, D2C or ecommerce sector preferred.
• Strong knowledge of SEO, PPC, Adwords, email marketing, and social media marketing.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Canva).
• Excellent communication and interpersonal skills.
• Creative mindset with strong analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.