Create regular posts (based on Headings and general content outline provided by the management) on LinkedIn, Twitter.
Comment & engage on other influential people's posts (industry veterans, celebrities etc.) on topics related to Fintech/asset management and luxury Footwear business.
Email influencers, analyse their content and audience base for quality and relevance, and initiate collaboration negotiations with them.
Execute and optimize digital campaigns after analysing customer engagement data (on Meta and Google), and update/recirculate content regularly.
Send DMs and Email (from contacts in Lusha/LinkedIn) AIFs for collaboration discussions, and to Buyers for lead generation.
Google SEO through keyword performance indicators and bidding, recommend source-code maintenance and content updating (on website) to improve rank.
Mandatory Key Skills
Bachelors degree in Digital Marketing, Public Relations, MBA, or equivalent.
Experience in Lead mining and data analysis, including Google/Amazon keyword data, and the ability to obtain filtered datasets from publicly available government databases.
Good understanding of Instagrams algorithm in showing Posts to Users and strategic vision for establishing digital presence organically.
Deep understanding of User filtering parameters (based on keyword, interests, in-app activity etc.) available for running targeted campaigns on Instagram or YouTube.
Strong networking skills and knowledge of fund-raising techniques & sources within the Indian Starup ecosystem.
Good to Have
Very strong verbal and written English communication skills.
Email marketing and marketing/awareness content drafting skills.
Experience in LinkedIn contacts & follower building, through requests to proper networks, participation in relevant groups and paid-promotion of Blogs/Posts.
Qualification Bachelors degree in Digital Marketing, Public Relations, MBA, or equivalent.