Social Media Marketing Specialist

Job Description for Social Media Marketing

Key Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and sales.
• Manage day-to-day operations of all social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.), including content creation, scheduling, and posting.
• Create engaging, high-quality content, including reels, posts, stories, and videos, that aligns with Immunity Bloom's brand voice and values.
• Collaborate with influencers, content creators and brand ambassadors to boost visibility and drive campaigns.
• Monitor social media trends, tools, and applications to keep strategies fresh and relevant.
• Engage with our community by responding to comments, messages, and mentions in a timely and professional manner.
• Analyze social media performance metrics and generate monthly reports with actionable insights to optimize strategies.
• Plan and execute paid social media campaigns to drive targeted traffic and increase ROI.
• Work closely with the marketing team to align social media efforts with overall brand goals and campaigns.

Qualifications

• Proven experience as a Social Media Manager or similar role, preferably in the health and wellness industry.
• Strong understanding of major social media platforms and their algorithms.
• Expertise in content creation tools (e.g., Canva, Adobe)
• Excellent written and verbal communication skills with a knack for storytelling.
• Creative mindset with a keen eye for design and aesthetics.
• Data-driven approach with experience analyzing performance metrics and making informed decisions.
• Familiarity with influencer marketing and building collaborations.
• Ability to work independently, meet deadlines, and manage multiple projects simultaneously.