Manager - Web and Social Media Operations

• Manage budget allocation and vendor relationships crucial for web development and digital marketing tools
• Drive DPR/digital supervisor support, ensuring seamless integration of digital marketing campaigns and initiatives
• Assist the team in understanding the scope and demand of the current scenario required for campaign optimization
• Drive planning, implementing, and managing the social media strategies and manage campaigns for increasing the visibility, traffic, and conversions of the target audience
• Gather business intelligence for decision-making
• Report on web analytics and derive actionable insights for senior leadership, ensuring strategic alignment and performance optimization
• Monitor & drive website performance, perform in-depth performance analysis and extract reports to gather competitive and optimization metrics and implement strategies to optimize performance
• Implement and manage web tagging solutions, including setting up and maintaining tags through Google Analytics
• Drive efficiency in monitoring and optimize tag performance, conduct audits and troubleshooting to resolve tagging issues promptly and effectively
• Monitor and analyze website metrics such as traffic and conversions; recommend and implement improvements to enhance website performance and user experience (user-friendly websites with responsive layouts)
• Implement new features and enhancements based on business needs
• Drive & monitor dissemination of content to websites and social media platforms (CMS, Campus +, HCP & patient website portals); manage PV monitoring and adjust/ delete posts

• People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar and cross-pillars - with an end objective to transform web & social media capabilities, and build talent pool as per requirement; (2) Provide guidance on operational capabilities, agile methodologies, thoughtful risk taking, automation & innovation (including GenAI); (3) Partner with team to strengthen capabilities and support individual development plans (4) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions
• Performance: (1) Provide strategic support across GTMC pillars; (2) Support development of tools, technology, and processes to constantly improve quality and productivity (3) Coach team to become subject matter, process, and technological experts; (4) Perform trouble shooting for web search, tagging, and social media related technical issues and (5) Recommend, lead, and implement tactical process improvements within the department and division-wide
• Process: (1) Support delivery of projects in terms of tools, technology, quality, timeliness, efficiency, and high technical standards for deliveries; (2) Contribute to overall quality enhancement by ensuring high technical standards for the output produced by the Hub; (3) Secure adherence to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards; (4) Help build capabilities across GBUs/therapeutic area(s); (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques for enhancing the effectiveness of process delivery
• Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify web & social media optimization need and (2) Liaise with cross-functional Omnichannel teams to provide relevant and customized search/tagging/content dissemination/website optimization solutions to enhance campaign performance

• Experience : Overall experience of >8 years including but not limited to web & social media analytics/SEM/SEO/web development/content dissemination; pharma/biotech experience is preferred; 2-4 years of multichannel/omnichannel marketing strategy, campaign planning and execution experience is desirable
• Soft skills: Stakeholder management; proficient in written & oral communication skills; people management/ability to manage diverse teams; strong organizational and time management skills; and ability to work independently and within a team environment

Technical skills : A candidate with a mix of below listed technical skills would be preferred

• Analytical mindset to make data-driven decisions and derive insights from web analytics and performance metrics
• Demonstrated experience in deploying search strategies
• Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn) and data & analytics platforms
• Demonstrated experience in reviewing copy/ad
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• Functional understanding of HTML, CSS, JavaScript, and front-end frameworks
• Previous experience with Magnolia and other back-end development frameworks and content management systems (CMS)
• Experience in Google Analytics tools (Google Tag Manager, Amplitude, Funnel.io, Mouseflow) and/or web analytics tools, version control systems (e.g., Git), and web security best practices
• Knowledge of digital marketing principles and strategies, with a focus on data collection and analysis
• Strong analytical skills to monitor and optimize tag performance, ensuring data accuracy and integrity

• Education : University degree level (Graduate degree, business, marketing, information systems, web/graphic design, or related field; degree in life sciences/pharmacy/similar discipline is preferred). Additionally, relevant advanced/postgraduate degree in computer science / engineering / management / business analytics/life sciences/similar discipline is desirable
• Languages : Excellent knowledge of English language (spoken and written)

• Bring the miracles of science to life alongside a supportive, future-focused team
• Discover endless opportunities to grow your talent and drive your career, whether it s through a promotion or lateral move, at home or internationally
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave
• Play a key role in shaping and optimizing our content strategy, driving business growth and achieving impactful results