Senior Analyst, Marketing Cloud Intelligence

We are seeking a highly-skilled and experienced Marketing Cloud Testing team to join our team Marketing Automation team who works closely with brand teams; understands various data sources, adept in building data ingestion pipelines, skilled in testing end-to-end data ingestion layers, data models and visualization dashboards based on previously built test scripts.

• Build e2e test scripts for each release based on user epics across the data value chain - ingestion, data model and visualization
• Post development, run the test scripts using any of testing platforms viz Proton etc
• Document results and highlight any bugs / errors to development team and work closely with development team to resolve the issues
• Must audit technical developments and solutions and validate matching of source data with MCI
• Additional responsibilities may include creating and updating knowledge documents in the repository as needed.
• Work closely with Technical Lead and Business Analysts to help design testing strategy and testing design as part of pre-build activities
• Participate in data exploration and data mapping activities along with technical lead and business and DDIT architects for any new data ingestion needs from business along with Development team
• Build and maintain standard SOPs to run smooth operations that enable proper upkeep of visualization data and insights.

• Minimum of 3-4 years of experience in Dataroma / MCI as hands on developer Prior experience in any of visualization platforms viz Tableau, Qlik, Power BI as core developer is a plus
• Experience of working on Data Cloud and other data platforms is a plus
• Hand-on experience in using any ETL tools such as Informatica, Alteryx, DataIKU preferred
• Prior experience in testing automation platforms preferred
• Excellent written and verbal skills. Strong interpersonal and analytical skills
• Ability to provide efficient, timely, reliable, and courteous service to customers. Ability to effectively present information
• Demonstrated knowledge of the Data Engineering Business Intelligence ecosystem
• Salesforce MCI certification. Familiarity with AppExchange deployment, Flow, Aura component and Lightning Web component will be a plus

• 60% - MCI Testing - Build and execute test scripts for each release and maintain testing logs and resolve issues with development team
• 20% - Direct opportunities for optimizing testing scenarios and build test automations to build efficiencies.
• 10% - Provide inputs and participate in data explorations and data assessment activities as needed by business
• 10% - Participate in sprint planning and other program management activities and provide inputs to program team on status of development activities including risks

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing