Market Research Manager

-Responsible to work directly with the business to better understand their needs as it pertains the primary and secondary market research, forecasting, field force sizing, segmentation, targeting, analytics etc. Act as a conduit between the business and Global Business Services (GBS) in facilitating support activities. Determine business requirements and then contract the services of GBS to perform the required work. Serve as a point of validation ensuring the GBS output meets local needs.

• Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the product life-cycle
• Have the functional knowledge of and experience using statistical methodologies and analytical models
• Provide effective guidance to planning of studies, including research material design
• Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
• Provide alternative proposals/different approaches and suggestions for optimization of approach and alignments with other studies performed or planned. Implement and complete studies on local, regional & global level
• Assist line manager/ MR LT with delivery of financial targets for MR. Deeply understand customer needs and promote MR service development
• Meet important metrics tied to performance to contribute to overall financial and department success

• 7-8 years work experience in market research / specialist agencies. Significant experience of driving small and large multi-country MR studies.
• Experience in working across regions and within a commercial, market research team, responsible for managing projects end to end
• Preferred: Knowledge of the disease areas within the Pharma sector, with strong presentation skills
• University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.
• Fluency in English, superior written composition skills

• Ability to communicate optimally and to have a persuasive and credible presentation style
• Strong intuition for business and solution-orientation approach. Experience in remote relationships (on-shore/off-shore capability delivery).

Advertising Campaigns, Brand Management, Brand Marketing, Business Analytics, Competitive Intelligence, Continuous Integration (Ci), Digital Marketing, Digital Transformation, Learning Management Systems (LMS), Marketing Communications, Marketing Plans, Marketing Strategy, Market Intelligence, Market Research, Media Campaigns, Process Documentation, Social Media