SEO Strategy & Implementation: Develop and implement comprehensive SEO strategies, including keyword research, on-page optimization, off-page link building, and technical SEO audits.
Keyword Research & Analysis: Conduct thorough keyword research to identify relevant and high-value keywords for our target audience.
On-Page Optimization: Optimize website content, meta descriptions, title tags, header tags, and other on-page elements to improve search engine rankings.
Off-Page Optimization: Build high-quality backlinks through various strategies, including guest blogging, outreach, and content marketing.
Technical SEO: Identify and resolve technical SEO issues, including site speed optimization, mobile responsiveness, schema markup, and crawl errors.
Content Marketing: Collaborate with the content team to create engaging and SEO-friendly content that attracts and engages our target audience.
Performance Tracking & Reporting: Monitor and analyze website traffic, keyword rankings, and other key metrics using tools like Google Analytics and Google Search Console. Prepare regular reports on SEO performance and make recommendations for improvement.
Competitor Analysis: Conduct competitor analysis to identify opportunities and stay ahead of the curve in SEO best practices.
Stay Up-to-Date: Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
Collaboration: Work closely with other marketing team members to ensure cohesive and effective digital marketing campaigns.
Other duties as assigned.
Qualifications:
Bachelor s degree in Marketing, Communications, or a related field preferred.
Proven experience (X years) in digital marketing and SEO. (Specify desired experience level)
Strong understanding of SEO principles, techniques, and best practices.
Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
Experience with keyword research, on-page optimization, off-page optimization, and technical SEO.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Experience with content management systems (CMS) like WordPress is a plus.
Familiarity with other digital marketing channels, such as social media marketing and paid advertising, is a plus.