Senior Manager Marketing_Real Estate_Nashik

Shape the Future with Samraat Group, Nashik!

Department: Marketing

Role: Senior Manager Marketing in Real estate Industry Experience

No. Of Position: 1

Job Description

• Strategy & Planning: Develop and implement comprehensive marketing strategies for real estate projects (residential/commercial) to increase brand awareness and attract potential clients.
• Campaign Management: Plan and execute digital marketing campaigns (SEO, SEM, social media, email marketing) and offline marketing initiatives (billboards, print media, brochures).
• Content Creation: Collaborate with designers and content creators to produce high-quality marketing collateral, including brochures, website content, social media posts, and video content.
• Lead Generation: Design and execute lead-generation campaigns through online ads, email marketing, events, and real estate portals.
• Market Research: Conduct competitor analysis, customer surveys, and market research to identify new marketing opportunities and trends in the real estate industry.
• Event Management: Plan and manage events such as property expos, project launches, and customer meetups to build relationships and generate leads.
• Budget Management: Manage the marketing budget, ensuring cost-effective solutions and measuring ROI for all marketing activities.
• Performance Monitoring: Track and analyze marketing campaign performance through KPIs and analytics tools, optimizing strategies to maximize results.
• Collaboration: Work closely with the sales team, architects, and project managers to ensure marketing aligns with project timelines and sales objectives.

Offline Marketing:

• Planning & budgeting for the best channel of marketing that can give maximum return on investment
• e:g Hording, society activation, trade shows & promotions, exhibitions, TV add, print media, radio advertisement etc.
• Coordinating with all above for deciding on the content, time, space & budget
• Plan marketing calendar to include both ATL and BTL. Coordinate with the creative agency, advertising agency, internal technical team to write content, make presentation, make impressive articles, and advertise on Radio and other local channels to pull the customers.
• Suggest best push strategies for the product by designing attractive offers, discounts, schemes etc.
• Follow the festive calendar throughout the year and plan the advertising and offers accordingly to attract the customers.
• Calculate and summarize the ROI on each marketing expense made and present it to the management and strategize the future spends accordingly.

Desired Skills

The Marketing Manager will develop, implement, and oversee strategic marketing plans to drive brand awareness, lead generation, and customer engagement. You will lead campaigns across digital and traditional channels, ensuring consistent messaging and alignment with overall business goals. Your role will be crucial in positioning the company as a market leader in the real estate sector.

• Strong knowledge of digital marketing (SEO, SEM, PPC, social media).
• Proficiency in real estate marketing trends, lead generation, and campaign management.
• Experience with branding, public relations, and content marketing.
• Analytical skills with experience in Google Analytics, marketing automation tools, and CRM systems.
• Creative mindset with strong written and verbal communication skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.

Educational Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• MBA or Post-Graduate Diploma in Marketing is preferred.

Total No. Experience

7 to 10 years of experience in Marketing,

Relevant Experience

3-5 years in the Digital Marketing in Real Estate Industry

Why Samraat Group?

- Innovative Projects: Be part of groundbreaking developments.

- Growth Opportunities: Fast-track your career in a supportive environment.

- Dynamic Team: Work with industry leaders and forward-thinkers.

Apply Today and Build a Brighter Future with Samraat Group!

HIGHLIGHTS:

* Formed in 1998

* 25 Years of Legacy (Legacy of 2 Decades)

* 5500+ Dreams Delivered

* 50,00,000+ (5 Million+) Square Feet Constructed & Delivered

* 41+ Prestigious Projects

* Prime Locations in Nashik

* 60+ Awards for Excellence

Explore our flagship projects: https://youtu.be/pIvFW96oec8?si=O-Eel8fpFbEmX2kw

Awards and recognizations: https://www.samraatgroup.com/awards-accolades/

Show us your brilliance! 1st Level HR Shortlisting in case studies questions

Case study and assessment questions:

Objective:
This assignment is designed to evaluate your strategic thinking, market understanding, leadership abilities, and problem-solving skills. It will help us assess your capability to drive sales and lead a team in the competitive real estate sector.

Note: Kindly share actual scenario answer which you have experienced through out your career, rather than generic process, use actual experience in numbers and analytics data from case to case basis

Submission Guidelines:

• Format: PowerPoint for written assignments.
• Deadline: 24 hours
• Email: Please go through below case study questions and forward your answers along with your updated CV & Passport size photo on hr@samraatgroup.com with the subject line: "Sr. Marketing Manager Assignment Submission [Your Name]."

Case Study Questons:

Case Study 1: Integrated Marketing Campaign (Offline & Online)

Scenario: The company is launching a premium real estate project targeting high-net-worth individuals (HNIs). The marketing strategy must combine traditional offline methods (events, brochures) with digital campaigns (social media, PPC). Midway, customer feedback suggests the campaign isn't resonating.

Question: How would you revamp the strategy to align with customer preferences and achieve targets?

Answer:

Case Study 2: Crisis Management in Offline Marketing

Scenario: A planned promotional event for a high-stakes project is disrupted due to unforeseen circumstances (e.g., weather, venue issues).

Question: What immediate steps would you take to minimize impact and ensure a successful campaign?

Answer:

Case Study 3: Online Marketing ROI Scenario: The digital ad budget for a real estate project is ₹10,00,000, but leads generated are below expectations.

Question: How would you optimize the campaign to improve ROI?

Answer:

Case Study 4: Adapting to Changing Scenarios

Scenario: Midway through a project, market research reveals that the target audience prefers eco-friendly homes, a feature not emphasized in the current marketing plan.

Question: How would you pivot the marketing campaign to reflect this new preference?

Answer:

Exercise Questions for Assessment

1. Project Planning: Design a 6-month marketing plan for a ₹100 Cr real estate project. Include offline and online strategies, timelines, and budget allocation. .

2. Competitor Analysis: Analyze a competitors marketing strategy for a recent launch. Identify gaps and suggest improvements for your company's campaign.

3. Data-Driven Decision Making: Given this data: Total Leads: 1,000 Conversion Rate: 5% Average Lead Cost: ₹500 How would you optimize lead generation to reduce cost and improve conversions?

4. Creativity Challenge: Create a tagline and concept for a real estate campaign targeting millennials for an urban, tech-savvy housing project.

We will call you once we receive all the answers of above case studies, situations handling and assessment question along with your updated CV & Passport size photo on hr@samraatgroup.comto to schedule final interview discussion with the Director of Samraat Group, Nashik