Sales Executive - Dairy Products

Role & responsibilities

1. Achieving sales targets

• Receive targets from ASMs

• Start appointing new agents by: o Identifying the agents in the area allotted o Counting the number of shops in the area and classifying them into tea shops, hotels, restaurants etc o Identify potential of products sales o Approach milk agent and fix appointments o Get to know which brands are being sold and convince the agent to take up the Dodla brand o Talk about the incentives and commission and convince the agent o Get the form filled from the agent for agreement and take security deposit of Rs. 2000 2. Ensure 100% collections of cash and tubs

• Meet cashier, identify the balance amounts to be paid by agents

• Visit agent and collect payment

• If the issue is not solved, then escalate matters to ASMs

3. Covering uncovered areas

• Identify new routes on the areas assigned and also new areas; communicate the same to ASMs

• Accompany ASMs on visit to new area

• Identify new agents, call them for a meeting and explain: o The company history o The products sold and the kind of quality offered o The incentives an agent would get on the sales of the milk

• Follow up with all agents interested in selling the milk

• Take orders, forward to dispatcher

• Handling institutional sales o Visit large institutions like colleges, schools, hospitals, banks and hotels with the ASM o Fix up meetings with the Purchase Manager/Purchase In-charge o Explain the history of the company o The quality of milk offered o The discounts offered for bulk buying o Convince the purchase manager to order bulk requirements o Discuss mode of payment and explain about our cash collection systems

4. Business Development/Sales Promotions

• Communicate all new schemes offered by the company to agents

• Keep track of competitor promotional activities, inform the ASMs of the same

• Convince shops/agents to put up banners, boards, paintings etc to be put at the shops

5. Daily reports

• Check collection sheet

• Prepare DSRs

• Discuss issues with ASMs

• Prepare monthly reports

Preferred candidate profile

fmcg & bevarages

Perks and benefits

As Per industry