Godrej Properties - General Manager - Product Innovation - Sales & Marketing (10-20 yrs)

Job Title : GM - Product Innovation - WE

Job Type : Permanent, Full-time

Function : Sales & Marketing

Business : Godrej Properties Limited

Location : Pune

About Godrej Industries Group (GIG):

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

www.godrejindustries.com

About Godrej Properties Limited (GPL):

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

www.godrejproperties.com

Key responsibilities:

- The General Manager - Product Innovation will lead product-related activities across projects at various lifecycle stages: pre-launch, launch, and sustenance. This role involves assisting the Product Head and senior management in making strategic product decisions to position as the most customer-centric real estate brand with innovative and differentiated offerings.

- The incumbent will define the right product mix for upcoming launches, establish unique selling propositions (USPs), analyze competition, assist the marketing team in campaigns, and train the sales team to ensure project success.

Key Responsibilities:

Product Strategy & Development:

- Define and recommend the right product mix for upcoming projects.

- Develop USPs for each project by identifying consumer needs and market trends.

- Research and recommend innovative features addressing customer pain points and aspirations.

Market Research & Benchmarking:

- Conduct competition benchmarking and consumer research in collaboration with HO teams.

- Provide critical inputs for land acquisition based on desirability, sales velocities, and pricing.

Innovation & Standardization:

- Set up and update product innovation processes, templates, and standards.

- Monitor and ensure the implementation of standardized processes across regions.

Stakeholder Collaboration:

- Collaborate with internal teams (Marketing, Design, and Sales) and external vendors to ensure seamless project execution.

- Conduct value proposition testing with stakeholders, including channel partners and consumers.

Training & Support:

- Deliver product training to the sales team during launches and sustenance phases.

o Provide guidance to regions on market positioning and pricing strategies.

Key Performance Indicators (KPIs):

- Successful product launches with defined USPs and optimal product mix.

- Effective training sessions and support for the sales team.

- High accuracy in market research and competition analysis.

- Timely delivery of innovative recommendations and standardized processes.

- Improved customer satisfaction and market positioning for all projects.

Who are we looking for?

Qualifications & Experience:

- MBA or Master's in Construction Management from a leading institution.

- Bachelor's degree in Civil Engineering

- 7-10 years of experience in product innovation, marketing strategy, or related roles in the real estate or construction industry.

Skills & Competencies:

- Comprehensive understanding of the real estate or related industries and technical aspects.

- Strong analytical, problem-solving, and decision-making abilities.

- Excellent communication, presentation, and interpersonal skills.

What's in it for you?

- Be an equal parent

- Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

- Paternity support, including paid leave

- New mothers can bring a caregiver and children under a year old, on work travel

- Adoption support; gender neutral and based on the primary caregiver, with paid leave options

- No place for discrimination at Godrej

- Gender-neutral anti-harassment policy

- Same sex partner benefits at par with married spouses

- Gender transition support

- We are selfish about your wellness

- Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

- Trust based sick leave

- Mental wellness and self-care programmes, resources and counselling

- Celebrating wins, the Godrej Way

- Structured recognition platforms for individual, team and business-level achievements

- Performance-based earning opportunities

https://www.godrejcareers.com/benefits/

An inclusive Godrej:

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.